VP of Media Fulfillment

The selected leader will be a strategic, organized, and proactive executive with the ability to lead a multi-disciplinary team of managers and professionals. This individual will be fully responsible for overseeing media fulfillment, media buying, and affiliate management programs. They will be expected to "think and act like an owner," effectively managing company and client priorities, overseeing large budgets, delegating tasks, and taking initiative to anticipate, report, and address issues as they arise. This leader, a manager of managers, will be hands-on and will utilize their deep understanding of the adtech ecosystem, including the complexities of traffic sources, advertising operations, campaign execution, arbitrage platforms, monetization, and various media buying and delivery methods.

In addition to managing media delivery and team KPIs, this leader will contribute strategically to the business, offering insights into product and solution development, and continuously seeking opportunities to refine and improve existing processes to achieve optimal outcomes.

This is a high-profile leadership role, overseeing three managerial reports (and their teams), and will be part of the senior leadership team, reporting directly to the CEO. The success of this leader and their teams is crucial to the overall success of the business.

Core Competencies:

• Organized - operationally efficient, structured, own KPIs, project management.
• Analytical effective in scrutinizing and anticipating situations, identifying key issues.
• Proactive taking responsibility for making things happen.
• Teamwork promoting collaboration between different parts of the business.
• Adaptability stability of performance under pressure and/or ambiguity
• Strategic - able to ideate concepts and articulate value-added positions.
• Results Orientation all activity focused on integrity and outcomes, accountable.
• Entrepreneurial - leader, determined, resourceful, curious, optimistic, and visionary.

Responsibilities:

• Ownership of all delivery: media fulfillment, media buying, affiliate management.
• Ownership of budgets, pricing, and accountable for delivery on time.
• Ensure that the company mission and culture is maintained throughout the business.
• Facilitate all media efforts to increase overall traffic volume while maintaining costs.
• Be a key decision maker on not only traffic/marketing sources, but also on level of spend, media mix and overall departmental strategy.
• Increase the affiliate management revenue to offset media spend.
• Recruit and further build a best-in-class digital marketing team with clearly defined program objectives, methods, and KPIs.
• Forecast sales performance trends and act proactively to increase market segments.
• Liaise with sales and account management to increase client satisfaction and revenue.
• Stay up to date with digital technology trends, developments, and expertise.
• Play key role in resource planning, making sure all team members meet objectives.
• Coach team members to instill confidence, ensure excellence and encourage progression.
• Serve as the authority on client escalations, instilling confidence and resolution.

Job Requirements

• At least 10+ years overall business experience, in-depth marketing experience and a passion for digital technologies.
• Proven track record motivating and managing digital marketing teams.
• Deep understanding of adtech, digital media, and nuances of media buying
• Proven experience in steering the strategic direction of a division, managing budgets, and producing business reports, documenting requirements and specifications.
• Ability to provide direction and leadership to foster a team environment, even in a climate of significant organizational growth and cultural change.
• Excellent communication (written and verbal) skills: educate, inspire, influence, listen.
• Able to explain limitations, both technical and time, to non-technical team members.
• Experience with consumer-facing web apps and adtech stacks.
• Ability to thrive in a fast-paced, deadline-driven, high growth business.
• A high level of intelligence, able to grasp and solve complex business issues quickly and creatively.
• An authentic belief in the companys vision, business model, and ability to succeed.

Based in south Florida or willing to relocate.