Job Description
SPARK is seeking a dynamic and motivated Social Media Director to lead client strategy and integrate social-first thinking across the agency. You are responsible for both the social outcomes and effective management of your team and book of business. You are a thought-leader in the social space, are passionate about driving collaboration across agency & client teams, and push ideas forward that deliver meaningful results.
The Basics
Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
Minimum of 3 years managing social strategy and community management staff
MUST be able to travel
Social Strategy Development
- Lead development of social strategy & implementation recommendations.
- Lead community managers to develop social guidelines for posting, content, and engagement.
- Lead process of KPI development to align with client business goals.
- Identify proactive opportunities to push social brands for greater exposure and breakthrough work opportunities.
Be Accountable To The Business
- Develop client growth plans and ensure accountability to client growth by managing initiatives against agreed upon KPIs.
- Be proactive, curious, and inquisitive in the pursuit of market, industry, consumer and client insights.
- Contextualize business insights to create internal/external understanding of social opportunities.
- Oversee effective management of client budgets.
- Demonstrate sound decision-making regarding agency recommendations on social initiatives.
Seek Opportunities to Develop & Grow The Business
- Establish close working relationships with key client contacts that enable opportunities to further the quality and effectiveness of social efforts.
- Work with integrated teams to identify social up-sell opportunities and guide the navigation of how to pursue them.
- Regularly sell the value of the agency’s social services through consistent client communication.
- Proactively identify opportunities and methodologies to evolve and grow social services at SPARK.
Active Ideation
- Working in collaboration with creative/brand teams, contribute strategic insights and ideas to guide development of client work.
- Actively and regularly provide inspiration and ideas to internal and client teams to inform product development.
Nurture Partnerships
- Understand, communicate, and advocate equally for the agency and client priorities.
- Develop relationships that enable you to partner with both client and internal teams.
- Be vocal in your POV at critical moments.
Develop The Team
- Provide active mentorship for staff and support development of social team.
- Be actively committed to your own growth and development.
Experience & Qualifications
- Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
- Minimum of 3 years managing social and community management staff
- MUST be able to travel
- Empathetic listener and thoughtful communicator
- Curious and constantly seeks knowledge
- Values building relationships with internal teams and clients
- Active contributor, engaging in collective problem-solving
- Creative thinker & proactive problem solver
- Clear communicator, active contributor, strong presenter
- Early adopter of new social platforms, passionate about the social space
- Generous collaborator with a desire to innovate
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