Ag Sales Representative - Nor Cal

SUMMARY: The Agricultural Sales Representative, you will play a vital role in driving growth by promoting and selling our high-quality, organic, ISO-certified fertilizer products in the Northern California market. Reporting to the Ag Business Sales Manager, you will be responsible for building and nurturing strong relationships with farmers and agricultural businesses, maintaining current customer relationships and sales, and identifying and securing new sales opportunities. This entry- to mid-level role is ideal for a proactive, results-oriented professional who thrives on connecting with customers, discovering new markets, and promoting sustainable and effective organic solutions.

• Develop, maintain, and strengthen relationships with farmers, distributors, and agricultural cooperatives in Northern California, understanding their unique needs and goals.
• Serve as a trusted partner, working closely with both new and existing customers to understand their challenges, tailor solutions, and ensure our products support their success.
• Proactively seek opportunities in regions within Northern California where our products are not yet established, using local insights, market research, and competitor analysis to open new accounts.
• Attend agricultural trade shows, community events, and farm tours to network, gain new leads, and increase our visibility in underserved regions within Northern California.
• Identify, pursue, and secure sales opportunities in emerging or underserved markets within Northern California, with a focus on building long-term, mutually beneficial relationships.
• Develop targeted strategies to enter new areas and expand our footprint, aligning with the companys growth goals and customer demand in Northern California.
• Educate clients on the benefits of organic fertilizers, with emphasis on soil health, crop yield improvement, and environmentally sustainable practices.
• Conduct product demonstrations, field trials, and application training to guide customers on the safe and effective use of our products.
• Maintain a thorough understanding of our ISO certification standards, organic compliance, and food safety protocols.
• Ensure that all sales practices and client interactions reflect the companys commitment to product quality, food safety, and regulatory compliance.
• Serve as a reliable resource for customer inquiries related to quality, certification standards, and product safety.
• Participate in regular goal setting and strategy sessions with the Ag Business Sales Manager to ensure alignment with sales objectives.
• Provide consistent updates on sales activity in Northern California, including key metrics like lead generation, account conversions, and territory growth.
• Conduct proactive follow-ups post-sale to ensure client satisfaction, maintaining strong relationships and identifying additional client needs.
• Assist in sales forecasting by accurately recording sales activities and customer insights to support company projections.
• Plan territory travel within Northern California to optimize customer visits, aligning efforts with strategic goals and sales targets.
• Collect and analyze market and customer data to provide insights on customer satisfaction, product performance, and areas for growth or improvement.

• Bachelors degree in agriculture, Agronomy, Environmental Science, Business, or a related field preferred.
• 1-3 years in sales, ideally within agricultural or related sectors. Experience with organic products, soil health, or sustainable farming practices is advantageous
• Basic understanding of organic farming, soil health, and sustainability preferred. Familiarity with ISO certification and food safety protocols is a plus.
• Bilingual, English/Spanish a plus but not required.