Job Description

Job descriptionJob Title: Director of Sales & Marketing

About Sapience Tutoring & Youth Enrichment:

Sapience is a transformative educational company in Las Vegas, committed to redefining learning for students aged 4 to 18. From personalized tutoring to robotics and innovative day camps, we aim to empower students to excel academically and beyond. We’re seeking a hands-on, results-driven Director of Sales & Marketing to lead our growth, strengthen our brand, and directly impact our mission of delivering exceptional education.

Position Overview:

The Director of Sales & Marketing will actively manage and execute sales and marketing strategies to increase enrollments, drive brand awareness, and build long-term customer relationships. This role is essential in achieving Sapience's high-revenue potential while fostering an exceptional experience for students and their families.

Key Responsibilities:Sales Leadership & Strategy

Develop and execute a comprehensive sales strategy to meet enrollment and revenue goals.
Manage and track the lead pipeline, ensuring timely follow-ups and effective engagement with prospective clients.
Conduct consultations with families to understand their needs, highlight Sapience’s unique value, and close enrollments.
Optimize the sales funnel by identifying and addressing drop-off points to improve conversion rates.
Develop and implement upselling and cross-selling strategies to increase revenue from existing clients.
Participate in community events, local fairs, and networking opportunities to generate leads and establish relationships.

Marketing Execution & Campaign Development

Create and execute multi-channel marketing campaigns, including email marketing, social media, and paid advertising (Google Ads, Meta Ads).
Manage and update the Sapience website, ensuring it features engaging and accurate content to drive lead generation.
Design and deliver marketing materials, such as flyers, newsletters, and videos, that align with Sapience’s brand identity.
Plan and deliver creative promotions and campaigns to attract new clients and retain existing ones.

Collaboration & Partnership Building

Work directly with the executive team, operations team, and other departments to align sales and marketing strategies with company objectives.
Build relationships with schools, community organizations, and local businesses to establish referral networks and co-branded opportunities.
Create scripts and processes for consistent and effective communication across sales and customer interactions.

Performance Tracking & Reporting

Monitor and analyze key performance indicators (KPIs), such as lead conversion rates, campaign ROI, and customer retention metrics.
Use data-driven insights to adjust and improve sales and marketing strategies.
Provide regular reports to leadership on progress, challenges, and future opportunities for growth.

Team Leadership & Development

Recruit and train junior team members or contractors to support tasks such as content creation, lead follow-ups, and customer engagement.
Lead team meetings and provide feedback to ensure alignment with sales and marketing objectives.

What Success Looks Like:

Revenue Growth: Achieving enrollment and revenue targets through effective strategies and execution.
Brand Visibility: Expanding Sapience’s presence in the community and establishing it as a trusted educational partner.
Customer Satisfaction: Delivering exceptional experiences that result in strong retention and referrals.
Efficient Systems: Developing scalable processes that support consistent growth without compromising quality.

Qualifications:

Experience:
5+ years in sales and/or marketing roles with direct responsibility for strategy and execution, preferably in education or service industries.
Proven ability to achieve revenue targets and execute high-performing marketing campaigns.
Skills:
Expertise in CRM systems (e.g., HubSpot), digital advertising platforms, and marketing tools (e.g., Canva, Google Ads).
Strong communication, organizational, and time-management skills.
Ability to work independently and collaboratively in a dynamic, fast-paced environment.
Education:
Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications are a plus.

What We Offer:

Competitive Compensation: Designed to attract top-tier talent.
Stock Options: Be part of Sapience’s growth and success through equity participation.
Professional Growth: A leadership role with opportunities to shape the strategic direction of a fast-growing company.
Dynamic Environment: Work in a mission-driven team committed to transforming education and making a meaningful impact.

Why Join Sapience?

At Sapience, you won’t just be a part of the team—you’ll lead the charge in revolutionizing education. This role combines strategic thinking with hands-on execution, offering you the chance to drive transformative growth and leave a lasting impact on families and the community.

Apply Now:

If you’re ready to roll up your sleeves and lead Sapience to its next phase of growth, apply today to join us as our Director of Sales & Marketing.

Job Type: Full-time

Pay: $60,000.00 - $110,000.00 per year

Benefits: