Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
The National Sales Manager will negotiate the largest share of National business possible within the boundaries of the rate structure. This position super-serves National clients and agencies to continue to position WXIA/WATL for maximum revenue opportunities in the Linear, Digital, and OTT space and contribute to top line revenue.
Your key mandate will be developing and executing a sales strategy to stimulate demand. Collaborating closely with our Major Accounts and Local AE's, you'll play a pivotal role in expanding and evolving our business by delivering tailored customer solutions across integrated platforms.
This position reports directly to the Director of Sales.
This is an on-site position.
Responsibilities:
- Own and manage all political and national advertising sales efforts including negotiations, transactions, and public files.
- Attain or exceed assigned budget and achieve estimated market share goals for all billing types.
- Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.
- Work closely with Director of Sales and Local Sales Manager in pricing and managing inventory effectively for all WBIR accounts – local and national.
- Act as marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions and vendor programs.
- Negotiate effectively and secure NTR/sponsorship/Enterprise opportunities.
- Ensure the national sales team continually positions the audience for rate and share of business.
- Respond to avails and/or assign accordingly and manage all Paid Programming avails and placement.
- Track performance and monitor and approve all new, revised, and canceled National orders.
- Oversee pre-logs, posts, pre-empts, make goods, and AR.
- Travel to build and maintain successful relationships with buyers, planners, and clients.
- Assist Director of Sales with special projects as assigned.
Requirements:
- Between 5-7 years of broadcast sales experience, account engagement and political pricing.
- Proven track record of successfully achieving or exceeding national sales goals in the broadcast TV sales industry within fast-changing, dynamic environments.
- Fluency in the rules and regulations surrounding political for candidates and issue advertisers.
- Established leadership skills and elite sales and customer service skills
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Share Builders, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, and qualitative data.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Attention to detail and accuracy.
- Ability to effectively solve problems.
- Strong presenter and communicator with internal and external customers and partners.
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.
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