Job Description

**Relocation to Jasper

Reporting to the Regional Director of Public Relations (RDPR), with a strong dotted line to the Director of Sales & Marketing (DOSM) at Fairmont Jasper Park Lodge, this role will deliver on aligned PR strategies in order to stimulate and support sales initiatives and overall hotel revenue objectives

Coordinate individual and group travel media familiarization trips
Host key travel media on property; evenings and weekends as required
Oversee influencer collaborations, including vetting, setting KPIs, and follow-up in accordance with resort policies and needs
Support content creator collaborations alongside the resort’s marketing team
Coordinate photo and film shoots on-site as necessary
Act as spokesperson for the resort and as a member of the crisis management team
Manage media inquiries and interview requests, including drafting of key messaging and ensuring spokesperson readiness (e.g. GM)
Provide PR amplification for on-property special event activations, including execution of relevant media launches
Leverage existing travel media relationships, and cultivate new contacts within the Canadian, US and target international market networks
Attend relevant media marketplaces as required
Develop and distribute press releases, and support internal guest / Heartist communications as needed
Collaborate with regional PR team to maintain an updated centralized media database
Update and maintain resort press kit, pressroom, and story starters. Keep corporate PR and agencies informed of all news
Update regional media calendar on a weekly basis
Submit monthly, mid-year, and annual PR reports to hotel executive team and corporate office, and compile PR updates as needed
Pursue key influential awards and execute nominations accordingly
In coordination with the DOSM, undertake other tasks and duties that may be required from time to time at the resort

Your experience and skills include:
3-5 years’ public relations and communications experience in the luxury hotel sector preferred
Established database of Canadian, USA and international travel media & influencer contacts
Excellent writing skills
Crisis communications and online reputation management experience required
Experience utilizing Cision or other media monitoring and distribution platforms
Experience with influencer analysis tools, like Hype Auditor

Job Type: Full-time

Benefits: