Demand Generation Specialist - Boston

Coralogix
Hybrid work in Boston, MA
14 days ago

Job Description

Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. Our unique architecture powers in-stream analytics without reliance on expensive indexing or hot storage. We specialize in comprehensive monitoring of logs, metrics, trace, and security events with features such as APM, RUM, SIEM, Kubernetes monitoring, and more, all enhancing operational efficiency and reducing observability spending by up to 70%.

We are looking for a data-driven and growth-minded individual to join our team and support the Coralogix team with pipeline creation and generation. The ideal candidate has the ability to translate data and research into actionable marketing plans that inform campaign development and optimization, directly contributing to company growth.

Essential Duties and Responsibilities:

  • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more effective communications and brand awareness
  • Assist with the development and execution of inbound marketing campaigns, producing content for projects and initiatives to enhance lead generation and nurturing, including email, webinars, trade shows, and sales enablement.
  • Support trade show planning and execution.
  • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
  • Measure, analyze, and report on campaign performance and deliver weekly campaign performance briefs. This includes and is not limited to creating and distributing UTMs to track digital marketing efforts, pulling individual campaign tracking, collecting screenshots, and reporting on metrics for each campaign to enable the marketing team to make strategic decisions on audience acquisition planning.
  • Document procedures, processes, and workflows and recommend changes for greater efficiencies.

Requirements

Qualifications:

  • Bachelor’s degree (or equivalent) in marketing, communications, or related field
  • 1-3 years of experience in B2B demand generation and/or campaign management.
  • Excellent communication and presentation skills.
  • Working knowledge of market research and data analytics.
  • Experience in planning campaigns and program initiatives.
  • Must be detail-oriented and able to multi-task in a fast-paced environment.
  • Knowledge of Marketo, Google Analytics, SFDC, and Google Suite.
  • Ability to travel 25% of the time
  • Hybrid work schedule 3 days in Boston Seaport Office


Cultural Fit

We’re seeking candidates who are hungry, humble, and smart. Coralogix fosters a culture of innovation and continuous learning, where team members are encouraged to challenge the status quo and contribute to our shared mission. If you thrive in dynamic environments and are eager to shape the future of observability solutions, we’d love to hear from you.

Coralogix is an equal opportunity employer and encourages applicants from all backgrounds to apply.

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