Job Description
Who are we?
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience.
Responsibilities
Lead Equinix’s global campaign strategy; building scalable demand generation and customer campaigns to drive qualified leads and pipeline growth
Design and implement account-based-marketing programs at scale through digital motions and collaborate with Field Marketing and sales leadership to extend through in-person efforts
Create programs and initiatives across the entire customer lifecycle, from nurture to activation and adoption to cross-sell and up-sell, including localization
Oversee the endo-to-end execution and delivery of campaigns including audience segmentation, creative development, content distribution and performance tracking
Analyze campaign performance and use data to refine and optimize campaigns, providing regular performance reporting to senior leadership and stakeholders
Coach, guide and mentor a global team and manage relationships with agencies and vendors; collaborate closely with Brand, Creative, Product Marketing and Operations teams, as well as cross-functionally with Sales and Product teams
Qualifications
15+ years of experience in demand generation, ABM growth marketing roles, with a strong track record of developing and executing successful campaigns in a B2B technology company; 7-8 years directly managing a global team
Significant experience developing and leading global, large-scale demand and customer retention programs with experience using a variety of digital marketing channels to drive lead gen and account engagement
Expert in using analytics to measure campaign performance, extract insights and optimize campaigns for maximum ROI and pipeline impact; in-depth knowledge of marketing automation ABM and CRM platforms with the ability to leverage these tools for segmentation, lead nurturing and campaign execution
Excellent written and verbal communication skills, with the ability to present complex campaign strategies, performance reports
Proven ability to work cross-functionally, including product marketing, brand and agencies to align effort with business objects and ensure seamless execution of campaigns
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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