Become a part of our caring community and help us put health first

Humana’s Primary Care Organization (PCO) is seeking a Senior Product Marketer to join the PCO Marketing Team working anywhere in the US. This role assists in driving prospective senior patients for our sales team members. In this role you will primarily focus on campaign project management and execution, including messaging development, direct mail production management and back and forth communication with sales team members.

Key Role Functions

• High-volume project management

• Plan, develop, review, and execute campaign materials and toolkits that help sales team members and agents/brokers connect with our target audience

• Liaise with external vendors and agencies (for example printers, event organizers, internal creative agency, graphic designers, copywriters and advertising agencies) to ensure that their work meets the organization's requirements, deadlines, and budget

• Conduct a thorough audit of existing content to identify gaps, redundancies, and areas for improvement

• Measure and analyze the effectiveness of content and campaigns/tactics and adjust the strategy and production process accordingly.

• Influence and collaborate effectively with Sales executives and their teams to develop tactics and projects that drive growth through effective sales materials including results analysis

• Manage the creative process for flyers, banners, mailers, and more that our sales teams are excited to localize and use

• Develop or update toolkits and guides that equip our sales teams with the right product marketing information

• Write and send internal emails to sales teams to keep them abreast of important updates, changes, and new materials available for their use

• Seek and apply constructive messaging feedback from business stakeholders and reviewers

• Content project management, overseeing material through stages of development, review, design, and distribution

• Performs research and analysis of industry and business information, marketing best practices, and campaign results to inform campaign development and decisions

Only persons with authorization to work permanently in the U.S. need apply. EEO

Use your skills to make an impact

Required Qualifications

• Bachelor's Degree in Marketing, Advertising or a related communications field

• 3+ years of project management experience

• Prior experience managing vendors/external advertising and media agencies

• Strong editing and proofreading skills

• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously

• Ability to collaborate with cross-functional teams and stakeholders

• Exceptional attention to detail, with the ability to build and maintain a rigorous quality assurance and process improvement

Preferred Qualifications

• Experience managing or leading projects

• Experience implementing self-serve sales enablement platforms and processes

• Account Management/Advertising Agency, Healthcare, financial services, or insurance experience a plus

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$84,600 - $116,300 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.