Job Description
About Gibson
Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.
For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles, Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Gibson Elite, Gibson Home, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, Sur La Table and Peanuts.
At Gibson, PEOPLE ARE THE #1 PRIORITY. Gibson is always looking for new talent to join our growing team.
For more information, visit us at http://www.gibsonhomewares.com.
Digital Marketing Sales Manager
Responsibilities:
- TikTok Shop & Affiliate Marketing
- Develop and manage current TikTok Shops while onboarding new shops for our additional brands. Recruit and engage affiliates to drive TikTok Shop sales.
- DTC Sales and Ad Management
- Act as the primary point of contact with our 3rd party advertising agency, strategizing, providing feedback, and approving assets that align with brand guidelines to drive growth on Google and Meta platforms.
- Social Media
- Develop and execute a comprehensive social media strategy aligned with brand goals, managing content creation and engagement across platforms.
- Ecommerce Content Direction and Approvals
- Collaborate with studio, graphics, marketing, and sales teams to create e-commerce visuals and graphics that optimize engagement and sales for all new arrivals. Maintain a cohesive brand image with creative vision and excellent communication.
- Creative, confident, self-motivated, eager to learn and ready to make an impact
- Strong e-commerce, digital marketing, and technical skills.
- Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles
- Bachelor's degree, or equivalent work experience
- Branding and Consumer Packaged Goods (CPG) experience, especially in digital channels
- Excellent written/verbal communication skills; strong presentation skills.
- Proficient in MS Office, especially Excel and PowerPoint, with strong multitasking skills
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