Account Manager - Media Planning

Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Entrepreneurial in spirit, a ‘builder’ at heart, the Account Manager - Media Planning will be responsible for planning, executing, and ensuring overall success of digital media campaigns for best-in-class ad products.

Key Responsibilities:

• Collaborate with cross-functional partners to develop direct and programmatic omni-channel media campaigns for key accounts and offer media planning support across all stages of sales lifecycle (e.g., pre-RFP support to post-launch customer success management)
• Manage all aspects of direct and programmatic campaign planning and execution, including setting up media placements within order management system (OMS), working with client on launch prep and partnering with AdOps on execution and campaign management
• Ensure the flawless execution of digital media campaigns through continuously monitoring and optimizing campaign performance, and providing operational reporting on campaign success in collaboration with AdOps
• Serve as the primary liaison between Sales, Ad Ops, clients, and creative teams to manage all campaign-related requests and inquiries
• Develop strong proficiency in both United’s media portfolio and emerging digital marketing trends, tools, and technologies to further enhance campaign offerings and strengthen client success

NOTE: This position provides a hybrid work arrangement including days worked onsite at our Chicago office location.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s needed to succeed (Minimum Qualifications):

• Bachelor's degree in Business, Marketing, Advertising, Digital Media (or related) OR equivalent experience
• 2-3+ years of experience in Client Services/ Ad Ops / Digital Marketing for Ad Network, Publisher, or Media Network [in which 3rd party inventory was utilized]
• Experience in media planning, knowledge, and execution (incl. AdTech, MarTech, Programmatic media, digital and omni-channel marketing, and personalization)
• Strong aptitude for cross-functional collaboration with key partners and customer service mindset
• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
• Deep understanding of the needs and motivations of a variety of stakeholders that interact with advertising inventory
• Proficiency with analytical tools and statistical models, with ability to translate into business and go-to-market strategies
• Ownership mindset with propensity for finding unique solutions to business challenges
• Must be legally authorized to work in the United States for any employer without visa sponsorship

What will help you propel from the pack (Preferred Qualifications):

• 3+ years of experience in both direct and programmatic sales support
• Experience in both sell and buy side (GAM, SSPs, DV360, CM360, DSPs)
• Familiar with full-funnel KPIs and best practices/media strategy
• Experience in target audience strategy

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT