Job Description
The Director of Sales is responsible for overseeing the sales and activation efforts across multiple revenue streams, including sponsorships, in-game activations, ticket sales, season ticket and group sales. This role requires a strategic leader who can drive revenue growth while also providing support to the Vice President of Operations in managing day-to-day business operations, including concessions, game-day promotions, ancillary events, and other duties as needed.
Key Responsibilities:
Sales & Revenue Generation:
Sales & Revenue Generation:
- Lead and manage the sponsorship sales team, ensuring the successful identification, acquisition, and retention of corporate sponsors.
- Develop and execute strategies for in-game activations that maximize fan engagement and brand exposure for sponsors.
- Responsible for all collections
- Oversee the growth of all ticket sales
- Oversee the season ticket sales program, developing targeted campaigns to drive ticket sales and renewals.
- Manage the group sales program, ensuring the development of attractive packages and successful execution of group experiences. Increase ancillary event revenue, such as as concerts, sporting events to be held at the ice box.
Business Operations Support:
- Assist the Vice President of Operations with day-to-day management of business operations related to concessions, ensuring efficient service and maximization of revenue.
- Collaborate on the planning and execution of game-day promotions, ensuring alignment with overall business goals and fan engagement strategies.
- Provide support in coordinating and executing ancillary events such as fan festivals, charity events, and VIP experiences.
- Ensure smooth coordination between departments to ensure the successful delivery of all business operations.
Leadership & Team Management:
- Lead, mentor, and develop a high-performing sales team, providing coaching, training, and professional growth opportunities.
- Foster a culture of collaboration between the sales, operations, and marketing teams to ensure consistency in messaging, promotions, and fan experience.
- Establish and track key performance indicators (KPIs) for each sales vertical, ensuring goals are met and exceeded.
Strategy & Reporting:
- Work closely with the Vice President of Operations to develop strategic plans for sales, sponsorship, and operational efficiency.
- Prepare and present regular reports on sales performance, activation success, and operational issues to the executive team.
- Stay informed on industry trends and best practices, ensuring the organization remains competitive and innovative in sales and operations.
Additional Duties:
- Perform other duties as assigned by the Vice President of Operations or other executive team members.
- Represent the organization at industry events, meetings, and conferences to build relationships and grow the brand’s visibility.
Qualifications:
- Bachelor’s degree in Business, Marketing, Sports Management, or related field (Master’s preferred).
- 3 plus years of experience in sales, marketing, or operations, preferably in the sports, entertainment, or hospitality industries.
- Proven track record of leadership and team management, with the ability to motivate and develop high-performing teams.
- Strong experience in sponsorship sales, group sales, and ticket sales strategies.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work in a fast-paced, high-pressure environment with multiple stakeholders.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Working Conditions:
- Flexibility to work evenings, weekends, and holidays as required during the season and special events. Ability to travel as needed for meetings, events, and industry conferences.
This job description outlines the primary responsibilities and qualifications required for the Director of Sales position. The ideal candidate will be a strategic, results-driven leader with the ability to oversee multiple facets of the business while working closely with various departments to achieve organizational goals.
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