Manager - Advertisement Operations

Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Exciting opportunity to be a part of a brand new best-in-class Ad Ops team. Entrepreneurial in spirit, a ‘builder’ at heart, this Ad Ops Manager will be responsible for defining processes and best practices for direct and programmatic campaign management and trafficking, while also partnering with tech and analytics counterparts to develop and deploy data management and reporting solutions.

Key Responsibilities:

• Collaborate cross-functionally to develop and manage process and best practices for omni-channel campaign management (trafficking, launch, maintenance and optimization of advertising campaigns), partnering with Sales, Account Management, Billing & Analytics
• Lead the global campaign management/trafficking team providing training, guidance, coaching & mentorship, acting as a point of contact for escalations as needed
• Work with internal creative teams, programmatic and media buyers, digital technology and analytics teams to implement digital ad serving best practices, troubleshoot creative and technology related to advertising campaigns
• Partner with Director to keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting.
• Oversight of inventory, KPIs and benchmarks for digital inventory and product
• Troubleshoot issues with tags, and collaborate with cross-functional teams, clients and 3rd party vendors to resolve them quickly and effectively

NOTE: This position provides a hybrid work arrangement including days worked onsite at our Chicago office location.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s needed to succeed (Minimum Qualifications):

• Bachelor’s Degree in Business, Marketing, Advertising, Digital Media (or related) or equivalent experience
• 5+ years of AdTech and digital ad operations experience
• Knowledgeable about AdTech, MarTech, Digital Media (direct and programmatic)
• Deep familiarity with Google Ad Manager/DV 360 – delivery logic, creative templates, inventory management and ad tags
• Background in using Third-Party tags for impression, viewability, and IVT tracking (DCM, Innovid, Moat, IAS, Sizmek, etc)
• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
• Deep understanding of the needs and motivations of a variety of stakeholders that interact with advertising inventory
• Excellent communicator and collaborator; able to work with both technical and non-technical teams
• Ownership mindset with propensity of taking the initiative to find unique solutions to business challenges, as well as strong decision-making skills
• Must be legally authorized to work in the United States for any employer without visa sponsorship

What will help you propel from the pack (Preferred Qualifications):

• Experience working with and trafficking in Ad Servers, Programmatic, Ad Networks, SSPs & DSPs
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Familiarity with ad management technologies & BI tools (GAM Ad Verification, Order Management System (OMS), Tableau)

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT