Job Description

Spinnaker Resorts develops, markets and provides property management for 12 resorts that offer different experiences, as each location has unique topography and local flavor. From the low-key coastal paradise of Hilton Head Island, South Carolina, to the sunny shores of Ormond Beach, Florida, to the neon and natural draw of the Ozarks in Branson, Missouri, or to the historical charm of Williamsburg, Virginia – Spinnaker Resorts has developed resorts that our owners and guests love to return to after previously experiencing vacation days filled with leisure and exploration.

An award-winning vacation ownership company, Spinnaker Resorts offers a variety of opportunities for talented individuals who seek a rewarding career in helping make vacation ownership dreams come true. What makes us memorable, in addition to our excellent quality accommodations, amenities and property management, is our company’s exceptional customer service and dedication to our owners and guests.

As we continue to expand our operations, consider starting a career with a company made up of over 600 industry professionals dedicated to one common goal: providing our owners and guests with the most extraordinary vacation experience possible.

JOB DESCRIPTION SUMMARY

The Director of Hilton Head Marketing’s role is to support sales and marketing in achieving all performance objectives by overseeing all marketing activities and programs in Hilton Head Marketing. Additionally, recruit, train and provide leadership to all marketing staff members while developing and maintaining relationships with brokers, merchants, vendors, community leaders and corporate marketing.

SPECIFIC JOB RESPONSIBILITIES:

LOCAL MARKETING

In-House Department
Manage In-house Lead employees in the local Market including recruiting, staffing, motivation, retention, performance management, interviewing, scheduling, assigning job responsibilities and duties.
Manage check-in process and special event planning for owners and guests throughout the week.
Work closely with the Regional Director, Marketing, and Sales Manager to plan and implement new strategies, Owner events, Owner Updates, package sales, concierge services and operating procedures.
Monitor tour volume, package sales, tour costs, show rates, VPG and constantly search for methods to improve efficiencies.

SPECIAL EVENTS, ROAD/TRADE SHOW MARKETING AND FACE to FACE PACKAGE SALES (if applicable)

Assist Regional Director, Marketing, with Marketing Managers and Marketing Representatives responsible for generating tours at Special Events and Regional Road Show/Trade Show events.
Work closely with Managers to acquire new locations, programs, hire new employees and improve the programs.
Work closely with the Regional Director, Marketing, to plan and implement new strategies and operating procedures.
Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
Assist with lead generation to support the telemarketing rooms.

REFERRAL GENERATION (Owner and Non-Owner)

Work closely with Administrative Managers to generate referral leads and tours and promote our Owner and Non-Owner Referral Programs.
Create new procedures and promotions for referral generation.
Maintain consistent average of 4.5 referrals per tour through various programs.

VENDOR MARKETING

Mini-Vacation Tours:

Work closely with Regional Director, Marketing, and other Marketing Managers at other Spinnaker Resorts properties to generate mini-vacation tours from outside telemarketing, direct mail, direct tours vendors and web-based tour companies.
Establish solid relationships with outside vendors.
Monitor tour volume, package sales volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
Day Drive Tours
·Work closely with Regional Director, Marketing, and other Marketing Managers at Spinnaker properties to generate day drive tours from outside telemarketing, direct tours, direct mail, and web-based tour companies.
Establish solid relationships with outside vendors
Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.

REQUIRED KNOWLEDGE, SKILLS, and QUALIFICATIONS

Ability to recruit, supervise and train staff, including organizing, prioritizing, and scheduling work assignments
Ability to develop and implement Marketing procedures and protocols
Ability to have attention to detail and communicate effectively, both orally and in writing
Ability to effectively deal with people and situations
Knowledge of marketing practices and conventions
Ability to analyze and solve problems
Knowledge of marketing media and funding sources
Ability to foster a cooperative work environment
Employee development and performance management skills
General knowledge of vacation ownership concepts
Knowledge of available gift options (certificates, restaurant vouchers, etc.)
Computer skills to include Microsoft Office, email, SPI, CRMS, reporting, etc.
7+ years of proven success in the timeshare/vacation ownership industry

OPTIONAL SKILLS A PLUS