Job Description

Do you want your ideas to grow and your career to flourish? Then we want you planted on our Team!

Flora Landscape Contractors, one of Louisiana’s top landscaping companies, is looking for an enthusiastic Sales and Marketing Manager to add to our dynamic team and amazing company culture who encompasses our core values and has a hunger for growth.

Core Values

Be a Team Player
Resilient
Excellence in Everything
Accountable
Do the Right Thing
Be Calculated

Purpose and Description

We are seeking a dynamic and results-driven Sales and Marketing Manager to lead and execute the sales and marketing strategies for our landscape company. The ideal candidate will be responsible for driving business growth, increasing brand awareness, expanding our customer base, and effectively managing customer accounts through a comprehensive sales and marketing approach.

TO BE SUCCESSFUL IN THIS ROLE, YOU MUST:

Sales Strategy: Develop and implement sales strategies to achieve company revenue and growth targets.

Identify and pursue new business opportunities, including residential and commercial clients.
Build and maintain strong customer relationships, ensuring customer satisfaction and retention.

Marketing Strategy: Create and execute a comprehensive marketing plan to promote the company's landscaping services.

Develop and maintain the company's brand identity and ensure consistent messaging across all marketing channels.
Conduct market research and analysis to identify trends, customer needs, and competitors' activities.

Account Management: Establish and manage customer accounts, ensuring that their needs are met and that the company provides exceptional service.

Work closely with the sales team to develop account-specific strategies to maximize customer retention and growth.
Regularly communicate with key accounts to address their concerns and ensure satisfaction.

Team Leadership: Recruit, train, and manage a high-performing sales and marketing team.

Set clear goals and targets for the team, monitor performance, and provide guidance and coaching to achieve objectives.
Foster a collaborative and motivated work environment.

Marketing Collateral: Oversee the production of marketing materials, including brochures, flyers, and digital content, to effectively communicate the company's services and value proposition.

Manage the company's online presence, including the website and social media platforms.

Sales Management: Develop and maintain a sales pipeline and track sales metrics to assess performance.

Negotiate contracts, pricing, and terms with clients, ensuring profitable deals.
Monitor industry trends and customer feedback to adapt sales strategies as needed.

Budget and Reporting: Develop and manage the sales and marketing budget, optimizing allocation of resources.

Prepare regular reports and analytics to assess the effectiveness of marketing campaigns and sales activities.

Customer Relationship Management (CRM): Implement and maintain a CRM system to streamline customer data and communication.

Ensure timely follow-up and customer support to address inquiries and concerns.

Key Performance Metrics

Revenue Growth
Sales Targets
Customer Retention and Satisfaction
Lead Generation
Marketing Effectiveness
Brand Awareness
Sales Team Performance
Account Management
Marketing Collateral Effectiveness
Budget Adherence
Market Share
Data and Analytics

Pivotal Duties

Sales Strategy Development: Develop and refine the overall sales strategy, which includes setting goals, identifying target markets, and determining the most effective approaches for acquiring new clients and growing the customer base.
Marketing Strategy Development: Create a comprehensive marketing strategy, encompassing brand management, advertising, content creation, and digital marketing to enhance brand awareness and attract potential clients.
Account Management: Effectively manage key client accounts, ensuring customer satisfaction, fostering long-term relationships, and identifying opportunities for upselling or cross-selling additional services.
Team Leadership: Recruit, train, and lead the sales and marketing team, setting clear objectives, monitoring performance, and providing guidance to ensure team members are aligned with the company's goals.
Marketing Collateral Oversight: Supervise the production of marketing materials, ensuring that brochures, websites, social media content, and other promotional materials effectively communicate the company's services and value proposition.
Sales Management: Develop and maintain a sales pipeline, monitor sales metrics, negotiate contracts, and work closely with the sales team to close deals, maximizing revenue and profitability.
Budget Management: Develop, manage, and optimize the sales and marketing budget, ensuring efficient allocation of resources to achieve strategic objectives.
Customer Relationship Management (CRM): Implement and maintain a CRM system to streamline customer data and communication, enabling efficient follow-up and support for customer inquiries and concerns.
Market Research and Analysis: Continuously monitor industry trends, conduct market research, and analyze customer feedback to adapt and refine sales and marketing strategies accordingly.
Data and Analytics Utilization: Make informed decisions based on data and analytics, leveraging these insights to drive the effectiveness of marketing campaigns and sales activities.
Brand Identity Maintenance: Ensure that the company's brand identity remains consistent across all marketing channels and materials, reinforcing brand recognition and trust in the marketplace.
Revenue Growth: Focus on increasing revenue through sales efforts and measuring growth in comparison to company targets.

Success Behaviors

Goal-Oriented Approach: Set clear and measurable goals for sales and marketing initiatives and work persistently toward achieving them.
Effective Communication: Communicate clearly and persuasively, both internally with the team and externally with clients and partners.
Strategic Thinking: Apply a strategic mindset to plan, execute, and adjust sales and marketing strategies in alignment with company objectives.
Customer-Centric Focus: Prioritize customer needs, ensuring that services and solutions meet or exceed their expectations.
Adaptability: Be flexible and open to change, adjusting strategies in response to market shifts, feedback, and emerging opportunities.
Leadership and Team Building: Inspire and lead a high-performing sales and marketing team, fostering collaboration and motivation.
Data-Driven Decision-Making: Utilize data and analytics to inform decisions, continuously evaluating and optimizing strategies.
Budget Management: Effectively manage budgets, controlling costs while maximizing the return on marketing and sales investments.
Innovation and Creativity: Encourage creative thinking and innovation in marketing campaigns and sales approaches to stand out in the industry.
Continuous Learning: Stay updated with industry trends, technologies, and best practices, and seek opportunities for professional development.

Minimum Qualifications & Educational Requirements

Bachelor's degree in Business, Marketing, or a related field. A master's degree is a plus.
Proven experience in sales, marketing, and account management, preferably in the landscaping or related industry.
Strong leadership and team management skills.
Excellent communication and presentation skills.
Proficiency in marketing software and tools.
Ability to analyze data and make data-driven decisions.
Creative thinking and problem-solving skills.
Knowledge of landscaping and horticulture is a plus.

What we offer:

Competitive Pay and Incentives
Paid Holidays & Vacation
Opportunities for Self-development and Career Progression

This Sales and Marketing Manager role in a landscape company offers an exciting opportunity to drive business growth, enhance brand recognition, and effectively manage customer accounts in the landscaping industry. If you are a strategic thinker with a passion for sales, marketing, and account management, we encourage you to apply and be a part of our dedicated team.

Job Type: Full-time

Benefits: