Job Description
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.comSales Account Manager
At LocaliQ, A Gannett, Inc. company and part of the USA Today Network, we offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. Our mission is to help local businesses around the world get more customers. We believe in working hard to deliver results for our clients – and having fun while we build meaningful relationships with everyone around us. That is why we are one of the first digital marketing companies to achieve the Local Search Association (LSA) Certification and have been named a Facebook Marketing Partner, a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook.
POSITION PURPOSE AND OBJECTIVES:
The Sales Account Manager is primarily focused on supporting and growing the Home Services+ vertical of business for the National Sales channel by growing revenue with existing customers, as well as in identification and support of new advertising prospects through the funnel. Additionally, the Sales Account Manager works with internal departments as a partner in developing complex advertising solutions and works directly with the clients to provide superior customer relationship management. Other activities include attending client meetings, creating advertising media plans, using independent judgment in negotiating terms, and managing the full lifecycle of day-to-day account management activities, including the successful launch, maintenance and growth of all campaigns.
PILLARS FOR SUCCESS IN ROLE:
1. Retention – Through ability to develop long term client partnerships, and excellent communication skills with major brands, as well as multiple suborganizations
2. Performance – Balancing corporate goals/KPIs along with achieving those of clients
3. Sales – Constant evaluation of upselling and new selling opportunities to achieve individual and segment objectives and growth
4. Team Partnership – Main POC for clients and internal executing partners. Candidate must be able to excel with multiple internal and external team members through organization, accountability and excellence of service in a fast-paced team environment.
ESSENTIAL JOB FUNCTIONS:
- Work with assigned Brand Manager(s) on proposals, in order to meet client objectives, collaborating with various cross-company teams to develop best advertising solutions as needed
- Develop and revise media plans with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability.
- Project manage and coordinate campaign execution (contract development and execution, customer onboarding/hand off with client services, billing, collaborate on campaign performance reports/customer reviews and ongoing client retention activities with client services)
- Project manage internal creative builds and sponsorship/custom programs – working as a liaison between client/creative agency and internal teams towards successful execution.
- Collaborate closely with Client Services and Client Strategy to identify and own up-sell/cross-sell opportunities with the client.
- Ensure effective communication with sales teams to understand and anticipate customer needs, and ensure that advertising solutions meet those needs while setting internal and external expectations.
- Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues.
- Provide support on print business where applicable.
- Participate in project work as directed by supervisor.
- Extensive working experience developing large digital strategic solutions against market strategies, events and brands
- Experience working with research, sales and operations to execute solutions
- Solid analytical and interpretative skills
- Excellent written and oral communication skills and interpersonal skills
- Excellent organizational skills
- Strong knowledge of online digital marketing platforms and solutions
- Able to work in a fast-paced, high-pressured, dynamic environment, with tight deadlines
- Able to constantly prioritize workload with minimal supervision and manage multiple projects
- Team player and key strategist
- College degree
- 3 years working experience in digital advertising
- 3 years previous work experience in the media/publishing industry
- 3 years previous work experience working with sales personnel
- Skills: Microsoft Office (Outlook, Word, Excel and Powerpoint), CRM or Order Management/Workflow systems experience a plus
- Uncapped Earnings Potential
- Unparalleled digital and marketing training for continuous learning
- Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
- Generous MTO Time off package including Company Paid Holidays
- Energized and passionate team with a fun and flexible workplace
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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
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