Job Description
Vista Radio prides itself on a fresh vision of broadcasting and an unparalleled commitment to its community involvement. We are privileged to operate in 52 radio stations (and growing) broadcasting across 70+ transmitters located in three Provinces and the Northwest Territories. We are also connected to our communities with 39 local community websites.We are looking for a highly motivated, organized, and results-driven individual to join our growing Digital Team at Vista. You can expertly and seamlessly balance a variety of tasks and requirements of sales, operations, and account management. A proven track record in digital sales, including new business development, makes you the ideal candidate to take on a new challenge and help us grow our client base in Southern Ontario.
Background:
Advertising is evolving and so are we. As a radio and digital company, Vista now offers a full suite of digital marketing opportunities for businesses to deliver their message to customers across Canada, North America and anywhere in the world. From SEM to social, programmatic display, audio and video, Connected TVs and digital signage- we take a highly strategic approach to identifying and engaging with businesses, optimizing their online sales strategies, and utilizing data analytics to inform decisions and improve outcomes. Simply put, we aim to find the right solutions for their unique needs.
Responsibilities:
- Prospect and identify potential new clients, then determine a strategy for connecting and closing opportunities with local and regional businesses in your assigned territory.
- Create and present customized digital marketing solutions to clients, demonstrating how our digital products and services can meet their needs and drive business growth.
- Work proactively and in collaboration with the digital team and Account Executives to ensure that digital campaigns are executed effectively and meet the client expectations.
- Take a proactive approach to ensuring successful digital campaign delivery through planning, account management and excellent customer service.
- Stay informed on relevant media and advertising trends to bring to clients.
- Analyze data to identify trends, campaign effectiveness, and optimize sales strategies.
- Provide support to clients, both yours and in support of Vista’s overall digital sales, addressing issues or concerns to maintain high levels of customer satisfaction and loyalty.
- Attend and actively participate in company meetings, training, peer support and other company wide initiatives.
- This role requires adaptability and the ability to handle various tasks. Responsibilities may extend beyond those outlined here, encompassing other duties as assigned.
- A minimum of 3 years in digital media sales experience.
- Expertise in launching and managing digital advertising campaigns, particularly in Google Ads, social media platforms like Meta, and programmatic digital marketing platforms.
- Experience strategically assessing and achieving client success via sales techniques, including effective questioning, objection handling, and competitive selling.
- Ability to analyze data and make optimization decisions.
- Attention to detail and diligence in task execution.
- Strong organizational, written, presentation and communication skills.
- Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment.
- Strong teamwork and collaboration skills, able to take direction and coaching from leaders and colleagues.
- A fully insured personal vehicle and a valid driver’s license.
We are offering a hybrid approach of work from home, with some travel and in-office days at our Vista Radio location in Stratford and across Southern Ontario.
Compensation:
This position includes a competitive compensation package, including a base salary plus commissions and bonus opportunity, with uncapped and unlimited earning potential.
Benefits:
Vista Radio takes immense pride in our dedication to our people. We invest in those who devote their time, energy, and talents toward our common goals. In addition to a competitive package, we offer benefits to ensure that our employees have choices to stay healthy and to plan for both professional and personal futures. We offer:
- A collaborative and supportive team that is competitive, works hard, has fun and loves a challenge.
- Training, feedback and coaching with regular check-ins and reviews.
- Paid Vacation, as well as a strong emphasis on family and work-life balance.
- An extensive Health Benefits Program, including but not limited to vision, dental, and extended healthcare coverage.
- An Employee Family Assistance Program, which offers extensive mental health and wellness benefits, services, information, and resources.
- Opportunities for advancement, as well as employment options with the company across Canada.
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