SVP, Paid Media

ABOUT US:

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

We’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.

We are experts across every field and discipline in marketing.

Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.

We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us.

Our difference is our people. That's where you come in.

If you're curious and looking for a integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

JOB SUMMARY:

We are seeking a dynamic and results-oriented SVP, Paid Media to lead our agency's paid media efforts across all channels. You will be responsible for developing and executing innovative digital strategies that drive brand awareness, engagement, and conversions. You will also manage and mentor a high-performing team of professionals across programmatic, linear, social, and SEM disciplines.

Bringing our core values — Curiosity, Fearlessness, Teamwork and Leadership — to life will be critical to the success of this individual.

Location:

Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.

GENERAL RESPONSIBILITIES:

• Develop and implement data-driven paid media strategies that align with overall marketing objectives and business goals.
• Manage each client engagement with a solutions-oriented mindset, tailoring paid media strategies to unique needs and challenges, crafting custom media mixes, and leveraging innovative tactics to achieve their specific marketing objectives.
• Work closely with the media strategy team in the planning, execution, and optimization of paid media campaigns across all channels, including programmatic, TV, social media, and search engine marketing.
• Manage and mentor a team of paid media professionals, providing coaching, development opportunities, and performance feedback.
• Stay ahead of industry trends and identify new opportunities to leverage emerging technologies and platforms.
• Build and maintain strong relationships with key media partners and vendors.
• Deeply analyze campaign performance data and translate insights into actionable recommendations.
• Serve as the digital activation lead for the agency, collaborating with creative, account management, and other teams to ensure a seamless and integrated experience for clients.
• Contribute to the agency's overall growth and profitability by exceeding client expectations and delivering exceptional results.
• Participate in new business acquisition and pitches
• Deep understanding of the ad tech space, including programmatic buying, data management platforms, and advanced targeting techniques, to identify and leverage the most effective solutions for each campaign.
• Demonstrated ability to navigate the complex ad tech ecosystem, from SSPs and DSPs to ad exchanges and verification tools, to ensure campaign transparency and maximize efficiency.
• Solid grasp of emerging ad tech trends, such as connected TV, cookieless targeting, and clean rooms, and the ability to apply them strategically to future-proof campaign performance.

Requirements:

KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

• 10+ years of experience in digital marketing, with a strong focus on paid media.
• Proven track record of success in developing and executing high-performing paid media campaigns across multiple channels.
• Deep understanding of the evolving TV landscape: Possesses comprehensive knowledge of linear, addressable, and OTT television, including their strengths, weaknesses, and audience dynamics, to inform strategic decision-making and media mix optimization.
• Demonstrates a keen understanding of current trends, platform nuances, and evolving user behaviors across major social media platforms (e.g., Facebook, Instagram, TikTok, Twitter) to tailor campaigns for maximum engagement and reach.
• Deep expertise in data analysis and measurement, with the ability to translate insights into actionable recommendations.
• Excellent leadership and communication skills, with the ability to inspire and motivate a team.
• Strong negotiation and relationship management skills.
• Passion for staying ahead of the curve in the ever-evolving digital landscape.

The hiring range for this discipline within our industry is $120,000 to $175,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.

Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

We want to remind all job seekers to be aware of phishing scams when applying for roles online. Always verify email addresses align with the company domain before responding and be especially vigilant before sharing personal information.

Our communication will *always* originate from a fusion92.com address and career-related correspondence will specifically come from recruitment@fusion92.com or from a member of our talent team with an email ending in fusion92.com.

BE AWARE of emails coming from domains such as @Fusion92recruit.com or others that are not specifically someone@fusion92.com. When in doubt, reach out to recruitment@fusion92.com to confirm if the communication in question is in fact from our team.