Job Description

Job Summary:

The Retail Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Key Responsibilities:

Works with Sales leadership to plan local marketing strategy and outside marketing activities

Calls on local dealerships and other business partners to build relationships and increase referrals

Mines, organizes and manages local events within the community and will analyze ROI

Spearhead B2B partnerships with focus on expanding brand awareness

Works to proactively sell to local businesses within the assigned region and monitor account activity to produce desired results

Tracks event results and continuously builds a list of events with the best return on investment

Works together with marketing to manage local social pages

Produces monthly marketing newsletters by collecting information throughout each month

Supervisory Responsibilities:

This job does not have supervisory duties

Preferred Qualifications:

Education and Experience

High School diploma or GED

3+ years of experience preferably in grass root marketing efforts

Certificates, Licenses, Registrations

None

Functional Skills

Knowledge of effective community marketing, event planning, and local level advertising avenues with prior experience creating, implementing and managing such programs

Demonstrated successful business-to-business and business-to-consumer sales/marketing experience

Strong customer service orientation with experience providing ongoing product servicing/account management

Ability to build relationship with key decision makers, community leaders and business owners

Effective verbal and written communication skills

Ability to present to both small and large audiences

Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Travel will be required throughout the area to complete marketing activities and events

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Pay Transparency

Total Cash Compensation (TCC) range for this position is from $55,000 and $70,800* per year based on experience and qualifications.

The low end of the TCC range includes base pay of $55,000 annual and performance-based incentives of $9,900 at 100% of sales targets. The high end of the TCC reflects base pay of $60,000 annual and performance-based incentives of $10,800 at 100% of sales targets.

*Incentive payments are not guaranteed and are governed by the terms of the applicable sales bonus plan which is subject to change at National General’s discretion.

Attachments

Job Type: Full-time

Pay: $55,000.00 - $70,800.00 per year

Benefits: