General Sales Manager (GSM)

COMPANY OVERVIEW:

At The Ron Marhofer Auto Family, we're committed to providing exceptional automotive experiences for our guests.

We believe the best candidates for us believes in:

Our Values

• Trust & Respect
• Creating a world class experience for our guests and team members
• Teamwork
• Continuous Improvement
• Commitment to excellence in all we do.

As well as Approachability, and Process Orientation.

• Approachability: Reporting to the General Sales Manager (GSM)and indirectly the Variable Operations Director, serves as an approachable and supportive team member, collaborating with sales consultants and other departments to meet customer needs effectively.
• Process Orientation: Adhere to established processes and procedures while continuously seeking opportunities for improvement. Ensure compliance with regulatory requirements and dealership policies.

If you're passionate about delivering world-class customer service and thrive in a collaborative environment, we invite you to join our team.

POSITION OVERVIEW:

As the Sales Team Leader, you will play a critical role in ensuring a seamless vehicle purchasing experience for our guests. You will be responsible for and expected to develop and implement comprehensive strategies in the following areas:

1. Ron Marhofer Hyundai of Cuyahoga Falls Dealership: optimize the potential profit of the Hyundai of Cuyahoga Falls. The Sales Team Leader will manage all variable sales operations in Hyundai of Cuyahoga Falls, Ohio.

2. New Vehicle & Used Sales: Work diligently with all sales team members to optimize new and Used vehicles sales and achieve Hyundai of Cuyahoga Fallss defined sales targets. This includes achieving 10% mkt. share of Hyundai of Cuyahoga Fallss market monthly sales report, defined vehicle gross profit avg.

3. Customer Satisfaction Index: Monitor and train sales and service team members to achieve outstanding customer satisfaction scores. The target score to achieve is national avg. +2% every month.

4. F&I Profit: is a big priority at RMAF and helps sustain a high new and used car volume strategy. It is critical to achieve a minimum profit per vehicle of $2,000. The Sales Team Leader will work with GSM and F&I managers to ensure good sale processes are in place and executed every day.

5. Lead Conversion: At RMAF leads are handled at the store level and the Sales Team Leader must work with their team to achieve minimum industry standard close ratios of 23% or greater for all sources. The Sales Team Leader will work with sales consultants and sales team leaders to ensure good process and lead management.

6. Training: The Sales Team Leader will lead job training with sales and service team leaders, F&I managers, sales consultants and service advisors to achieve optimum performance in all variable & fixed areas of the business. managing the company process, maximizing revenue opportunities, and delivering exceptional service that aligns with our core values.

7. Performance Management: They will lead the sales management teams in performance coaching and development of individual contributors utilizing the company HRIS system.

ESSENTIAL DUTIES: Essential Duties include the following. Other duties may be assigned.

Grow our Team. How Can We Help?

• Live our Core Values of Creating a World Class Experience, Commitment to Excel, Commitment to Continuous Improvement, Teamwork and Trust & Respect for the Individual.
• Inspire and develop positive energy and culture of excellence.
• Coach sales team on Ron Marhofer A.U.T.O sales process including proper Needs Assessments; Appraisal process; Payment presentations and closing techniques through training and active participation.
• Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
• Complete RMAF Auto Sales Consultant Training Binder and Syllabus with each team member.
• Perform One-on-One meetings and or training daily, weekly and or monthly to coach and develop in key areas such as initial lead handling, phone skills, unsold guest follow-up techniques.
• Commit yourself to continuous self-improvement through Leadership training and personal development.

Manage our Business. Active Eyes and Ears!

• Achieve New Market Share and RMAF Used Monthly forecast targets.
• Appraise all trade opportunities following RMAF Appraisal process.
• Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
• Ensure proper follow-up of all prospective buyers.
• Review and manage Lease guest portfolio with minimum target of 50% retention.
• Follow Daily, Weekly and Monthly CRM Manager duties.
• Complete Weekly Store Scorecards review with weekly plan.
• Regularly review Recon Software and Used Vehicle flow through Recon Process.

Grow our Profits. We Can Always Do Better!

• Develop and achieve forecasted objectives for dealership and OEM sales and gross on a monthly and annual basis.
• Review New and Used vehicle pricing against market & competitors daily, weekly and or monthly to ensure vehicle gross profit opportunities are maximized.
• Review F&I profitability and achieve industry benchmarks.
• Maintain and improve Trade in & Purchase retail unit and wholesale unit gross profit benchmarks.
• Regularly review & maintain within Guidelines: Policy, Cost of Sale, Gross Variance & We Owe Accounts