Job Description

Scope and General Purpose

The Regional Director of Sales role will provide strategic sales, marketing, and revenue direction to the assigned region of hotels for the purpose of achieving room and catering profits for Hawkeye Hotels. This individual will work with other corporate team members to maximize revenue and maintain strong interpersonal relationships.

Main Duties

Provides guidance and direction to the Directors of Sales to maximize hotel sales revenue - rooms, banquet & catering.
Evaluate the sales state of the market and review the strengths and opportunities. Recognize key revenue opportunities and work with the hotel leadership team to increase performance.
Develop and implement targeted sales strategies designed to attack specific market segments, key accounts or identified need time periods to achieve budget and RGI growth.
Evaluate and track hotel revenue performance of the sales leaders and hotels within the assigned region of hotels, as compared to budget and hotel brand. Utilize STR, Hotel SalesPro/Sales and Events, Hotelligence, Knowland Group, e-Commerce reports etc.
Solidify relationships with c level decision makers for assigned intermediary accounts for the portfolio, with revenues > $500K each in total (corporate, travel agencies, airline, government, SMERF segments).
Become the brand sales expert for the company portfolio, adhering to and being knowledgeable of brand programs, resources, tools and initiatives.
Assist in determining ROI of sponsorships, marketing programs, trade shows and industry events.
Create, review and approve quarterly sales and marketing action plans.
Act as interim Director of Sales for any hotel in the company as directed by the CDOS.
Create and implement new sales initiatives to recognize and increase performance.
Travel to assigned properties in the region conducting property visits and training, with written documentation of visits with attention to follow up.
To provide leadership to their assigned region projecting a professional and ethical image in all aspects of work performance and conduct.

Qualification Requirements

Education and/or Experience

Bachelor’s degree or a combination of advanced education and equivalent work experience.
Minimum of 5 years overall hotel experience to include 3+ years as an Area or Market Sales Leader with Full Service, Limited Service or Extended Stay Hotels.
Management or senior supervisory experience in hotels or experience in the industry with transferrable skills.
Proven ability to sell.

Communication Skills

Must be able to read, write and understand the English language, write concise reports with proper format, punctuation, spelling, and grammar; speak with poise, voice control and confidence using correct English and pleasant voice tone.
Must be able to conduct and manage meetings, as well as speak to large groups as needed.
Must have an outgoing, sales minded personality with the ability to close.

Accounting Skills