Job Description

Job Title: Marketing & Sales Manager

About Us:

iCode Bellevue is a premier coding and technology education center dedicated to empowering students with the skills they need to succeed in a rapidly evolving digital world. Our innovative curriculum combines coding, robotics, game development, and more, providing students with hands-on learning experiences that foster creativity, critical thinking, and problem-solving skills.

Job Description:

As a Marketing Specialist at iCode Bellevue, you will drive awareness, engagement, and enrollment for our programs. The Marketing Manager is responsible for customer outreach at iCode while serving as the main “face” of the location. Exceptional communication and interpersonal skills with kids, teens, and adults is a must. You will work closely with the management team to develop and execute strategic marketing initiatives that effectively communicate our value proposition to prospective students and their parents. This individual is also responsible for establishing offsite campus relationships with local schools and businesses to increase brand awareness and revenue through establishing partnership opportunities, including after-school programs, iCode Scholarship programs, iCode presentations and participation in key events.

Responsibilities:

Develop and Execute Marketing Campaigns: Plan, coordinate, and execute multi-channel marketing campaigns to promote iCode Bellevue's programs and events. These campaigns include digital marketing, social media marketing, email marketing, print advertising, and more.
Content Creation: Create engaging and compelling content for various marketing channels, including website copy, blog posts, social media posts, email newsletters, and promotional materials.
Social Media Management: Manage iCode Bellevue's social media presence across platforms like Facebook, Instagram, and Twitter. Create content calendars, schedule posts, engage with followers, and monitor social media analytics to optimize performance.
Community Engagement: Build and nurture relationships with local schools, community organizations, and other relevant stakeholders to increase awareness of iCode Bellevue and establish partnerships for marketing initiatives and events.
SEO and Website Optimization: Work to improve iCode Bellevue's online visibility and website performance through search engine optimization (SEO) strategies, keyword research, and website content optimization.
Event Coordination: Plan and coordinate promotional events, workshops, and open houses to showcase iCode Bellevue's programs and attract prospective students and their families.
Marketing Analytics: Track and analyze key marketing metrics and KPIs to measure the effectiveness of marketing efforts. Use data-driven insights to optimize campaigns and improve overall marketing performance.
Sales and Customer Service: Interact with prospective families, provide information about iCode Bellevue's programs, address inquiries, and resolve any issues or concerns in a timely and professional manner to help drive enrollments.
Operational Management: Assisting Director with management of all company operational procedures, including expense control and maintenance of the company’s database and CRM systems.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in marketing, preferably in the education or technology sector.
Strong written and verbal communication skills.
Outgoing personality and skilled at developing business relationships at all levels, including with students, parents, instructors, local schools and businesses.
Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics tools.
Creative thinking and problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.
Passion for education, technology, and empowering students to succeed.
Strong selling skills and ability to close enrollment transactions.
Excellent project management, multi-tasking and prioritization skills.
Detail oriented and ability to quickly learn new operational systems and procedures.
Strong work ethic and flexible work schedule.
Social Media and SEO management experience (1+ years)
Retail or people management (1+ years)
Knowledgeable or experienced with computer science education (preferred)

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits: