Job Description

Summary:
Lead sales and marketing efforts. Determine and meet sales quotas and goals, create
sales plans, analyze data, and work within a team in accordance to the ARK vision,
mission and core values. This is a Task Force position and requires travel. Boots on the ground and very hands-ons.

Core Responsibilities Include:

Meet or exceed set goals: activity, productivity (revenue consumption) and

booking goals

Initiate and follow up on all leads for the hotel in all market segments/territory

through the brand, management company and other third-party resources

Maintain and participate in an active sales solicitation program to include, direct

sales calls in the local market. May be required to travel to location, transport
materials and make presentations on short notice

Monitor production of all top accounts and evaluate trends within your market
Regularly contact existing accounts based on the tracing frequencies of the

trace system in the sales automation system

Be familiar with all OTA sales policies and selling techniques with an emphasis on

maximizing Revenue per Available Room (RevPAR.)

Have full working knowledge of sales automation system, including (but not

limited to) generating reports, entering business, blocking space and building
accounts

Develop a full working knowledge of the operations of the hotel, including

Breakfast, Market Place, Guest Services and Housekeeping

Conduct a professional, thorough site inspection of the hotel with clients,

exhibiting key amenities and benefits of the hotel and through site inspection of
group booked rooms prior to arrival.

Approach all encounters with guests and team members in a friendly,

professional service-oriented manner

Participate as a team player with other key leaders and demonstrate hospitable

behavior as a role model for all other team members

Develop trackable sales leads and LNR Production
Understand/Review hotel’s revenue forecasts, GOP, occupancy report and ADR

Goals.

Represents hotels professionally at Community Events.

Respond to RFP’s in a timely, professional, and appropriate manner
Work with Revenue Manager on quoting rates (Groups and LNR’s)

Requirements:

Ability to understand and execute and support customer service standards and
brand standards.
Ability to work collaboratively with hotel service team in providing exceptional

customer service

Superior guest and account relations skills
Excellent telephone communication skills
Strong overall sales skills and an ability to effectively negotiate and close business
Excellent verbal and written communication skills
Operational knowledge and/or appreciation of operational challenges
Assertive at establishing new customer relationships
Exhibits self–confidence, energy and enthusiasm
Basic software knowledge (Microsoft Office, etc.)
Valid driver’s license from the appropriate state
Action Orientation to capitalize on opportunities to secure revenue and to

resolve problems independently