Community Relations Director

Description:

Job Summary:

The Director of Community Relations will be the face of our community by representing the company brand as you educate the general community about our amazing services and amenities, partner with referral sources, and host events on site and off site.

Supervisory Responsibilities:

• This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

Duties & Responsibilities:

• Responsible for fulfilling leasing and move in goals.
• The Director of Community Relations is expected to maintain positive image of the community with referral sources, residents, and staff personnel. They supervise the sales and marketing personnel at the community.
• Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
• Respond and follow-up with all referral sources to include but not limited to walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation.
• Manage move ins and move outs to achieve maximum revenue.
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Sales in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program.
• Media and Marketing Planning Implementation.
• Meet all expectations of occupancy and budget.
• Keep Executive Director informed of all sales activity daily.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Assure that staff investigates every alternative before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Plan and implement special events monthly which prospects attend.
• Update competitive analysis quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all company policies, cities, state, and federal regulations.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Performs other related duties as assigned.

Requirements:

Required Skills & Abilities:

• Superior interpersonal skills and ability to work extremely well as part of a team.
• Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism.
• Excellent interpersonal and customer service skills.
• Excellent persuasion skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Able to concentrate with frequent interruptions.
• Able to talk and hear effectively to convey instructions and information to residents and team members.
• Proficient with Microsoft Office Suite or related software.

Education & Experience:

• Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience.
• Previous sales/admission experience in senior living.

Physical Requirements:

• While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds.
• Able to stand or walk 75% of the day.
• Able to work under conditions that require sitting, standing, walking, reaching, pulling, pushing, and grasping.
• Subject to reactions from dust, disinfectants and cleaning chemicals and may be exposed to infectious waste, diseases, and other conditions.
• Use personal protective equipment and supplies when needed:
• Subject to infectious diseases, substances, and odors.
• Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.