The Salon Development Partner is responsible for the growth of the existing Aveda Salons. This is achieved through business planning with owners resulting in the delivery of sales & revenue targets by executing to brand initiatives and promotional strategies. This is done through identifying growth strategies for sell-in and sell-through of products and services, to include strong inventory management of existing products, new product launches, implementation of new and existing services, recruiting students to Aveda salons, and oversight of visual merchandising execution. Relationships with owners, hairdressers and spa therapists are critical to the success of the role. Maintaining strong business relationships with current salon partners. This is done through high touch engagement of relationships, account management, effective territory routing, and use of effective organization skills. The SDP is required to support specific events to drive sell-through, enthusiasm, and overall consumer engagement equating to brand love.

The SDP is responsible for the opening and training of new salons, The SDP is responsible for planning and conducting in-salon training customized to the salon/institute, as well as the education, coaching, and development of the salon team. The SDP assesses the salon team’s ability to effectively incorporate an education plan. The SDP will provide frequent feedback on product sales to salon staff and the salon owner and partner on a growth plan.

The SDP is responsible to support new business efforts to recruit new salons to the brand.

List the responsibilities of the job in order of importance and indicate percentage of time spent on each. Begin each entry with an
action verb and address the following topics:

In-field Time Allocation (80% of role)

• Identify and convert new business to strengthen market share.

• Develop salon teams through high touch engagement, consistent quality salon/institute visits, and product engagement trainings.

• Achieve sales and productivity goals and brand sales objectives. Lead quarterly Salon Opportunity Action Planning with salons.

• Manages/leads/influences salon teams in sell-through of products and services, utilizing excellent customer service, and quantifying the team’s ability to meet and/or exceed sales goals.

• Utilizes and demonstrates solid understanding of sales, product knowledge, events, operations, the retail market, and the salon industry to keep the business and the team moving forward.

• Focus on capturing consumer insights/sales trends/traffic patterns, using learnings to influence optimization of the field operation.

• Assess incorporation of skills and techniques taught to staff, and their use in overall sales performance.

• Observe and provide feedback to salon partners regarding performance.

• Communicate sales goals and client engagement strategy.

• Proactively identifies inventory/stock issues which may inhibit business.

• Partner with salons/institutes to create in-salon events, using learnings to maximize effective sell-through of the marketing calendar.

• Consumer Facing Side-by-Side Selling/Driving Conversion.

Training/Education

• Deliver effective sales by modeling, observing, and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles. This includes cross-selling techniques for new consumers to ensure sales goal achievement.

• Promote Aveda hair color and hair/spa treatments to increase Aveda services in salons.

• Drive brand education by ensuring staff is well-versed in brand mission, differentiation, and assortment.

• Deliver brand trainings to dedicated salon staff on product knowledge, service experiences, selling, and leadership skills.

• Maintains and builds strong relationships with new and existing salon owners and teams.

• Create and maintain strategic salon/institute partnerships with new salons partners.

• Develops good working relationships with partner salon teams to recognize opportunities consistent with the company’s strategic direction.

Out of Field Time Allocation (20% of role)

• Analyzes the business and identifies sales goals/targets to be set, proactively anticipating, and rectifying obstacles to goal achievement through:

o Critical thinking skills.

o Specific target KPI’s relevant to the business.

o Strategizing client engagement to attract, convert, and retain clients.

• Follows up on emails and calls to existing and new accounts to keep a high level of communication.

• Creates feedback loops to the brand by sharing feedback with central teams on:

o Execution.

o Competitive products.

o Service offerings and activities.

o In-depth knowledge of market trends.

Demographics, customer needs/behaviors, and reactions

Qualifications

• 
  3-4 years of experience leading/managing sales and customer development, preferably in the Salon/Beauty industry.

• Ability to maximize volume and revenue in accounts by utilizing fact-based selling methods.

• Ability to build and maintain strategic partnerships with customers & COE functions, driving customer satisfaction through superior service and execution.

• Knowledge allowing activation of local and national initiatives and promotions to build brand development and maximize brand performance.

• Solid understanding of sales, product knowledge, events, operations, and retail culture.

• Deep understanding of the salon industry and its current trends.

• Ability to see problems and develop action plans to get past them (i.e., inventory/stock issues).

• A history of demonstrated results through strategic thinking.

• Charismatic individual with strong negotiation and communication talents.

• Ability to work in a fast-paced collaborative environment with multi-unit management skills.

• Availability to work key business hours including weekends.

• Must have valid driver’s license to operate an ELC fleet vehicle.

• Support a climate of safety awareness, ensure safety standards are maintained consistently, and report hazards and incidents immediately to their supervisors.

Travel requirement 30%

Anticipated Salaried Range $68,000 to $102,000 (Depending on qualifications, skills, experience and/or
budget). In addition, The Estée Lauder Companies offers a variety of benefits to eligible
employees, including health insurance coverage, wellness and family support programs, life
and disability insurance, retirement savings plans, paid leave programs, education-related
programs, paid holidays, and vacation time. In addition, the Company maintains highly
competitive incentive compensation programs (role eligibility may vary based on terms of the
respective plan(s))”

Job: Retail - Corporate
Primary Location: Americas-US-NC-Raleigh
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2412237

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.