Job Description
Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization’s priority is to heighten its impact in promoting graduate management education and attracting a qualified and diverse candidate pool from around the world.
The Market Development function is a key part of the schools and candidate facing arm of GMAC and plays a critical role in delivering against the organization’s revenue and non-revenue objectives.
The Associate Manager, Market Development, Americas collaborates with colleagues on the School & Industry Engagement, Solutions Sales, Product Management, and Marketing teams to manage and strengthen GMAC's relationships with graduate management education providers. Under the guidance of the Director, Market Development, Americas, the Associate Manager is responsible for account management activities and opportunity development within a defined portfolio of graduate management education providers, including but not limited to business schools in a designated geography within the Americas region.
Key Responsibilities:
- Widen and increase usage of GMAC’s products and services among member and client schools within assigned portfolio; own the discovery and onboarding of new customers such as new GME providers and / or new programs in existing portfolio, to ensure GMAC’s revenue and non- revenue goals are met.
- Identify the selection, recruitment, marketing, and candidate readiness needs of GME providers within the assigned portfolio and position GMAC’s products and services to fulfill those needs, leading to a value exchange between GMAC and the client; and in cases where such needs are not addressed by GMAC’s current products and services and are at scale, relay this information to GMAC’s Product Development team.
- Under the guidance of the Director, Market Development, Americas, create and implement account management plans in the assigned geography / portfolio in line with the Americas business plan; collaborate with Solutions Sales, and other functions to implement the plan to ensure objectives are met.
- Manage schools’ overall engagement with GMAC evidenced by their usage of products and services and ensure member schools are compliant with membership obligations.
- Develop and manage relationships in the assigned geography / portfolio of GMAC member and client schools to become the main conduit of two-way information and value between clients / members and GMAC. Ensure GMAC’s relationship with assigned schools, as evidenced through the score received the annual School Satisfaction Survey, is above the expected benchmark; provide proactive service by anticipating schools’ needs and responding to queries in a timely manner.
- Ensure that accurate and updated Americas’ school contacts and intelligence are available to all functions of GMAC.
- Contribute to the systematic gathering, analysis, and reporting of market insights including school intelligence and competitor activities to enhance GMAC’s understanding of the region, school needs, and the use of GMAC’s / competitor products and services.
- Maintain a deep and current understanding of GMAC’s products and services and those of competitor organizations, and issues of concern to schools in the portfolio. Under the guidance of the Director, Market Development, Americas, identify and validate opportunities for new products and services, based on clients’ unmet needs which are at scale.
- Work with School & Industry Engagement colleagues in other regions and in other GMAC functions to facilitate the accomplishment of enterprise objectives including research, new product testing, and other initiatives, as required.
- Contribute as a member of the Americas team to all aspects of the work in the region including setting and accomplishment of the objectives of the defined portfolio / geography, and to the team’s effectiveness in market and the integration of its work across regional teams and with other functions.
- Other responsibilities and duties, as assigned.
Minimum Requirements:
- Bachelor’s degree from accredited university in related field/or certification; Or equivalent combination of education, skills, and experience.
- 2-3 years’ experience in related field (e.g., account management / relationship management, school admissions/recruiting, higher education, graduate management education sectors).
- Exceptional organizational, project planning, and time management skills and the ability to work independently with minimal supervision in a collaborative team setting.
- Excellent listening, verbal and written communication, and presentation skills.
- Proficiency in MS Office (Word, Excel, PowerPoint, and Outlook).
- Ability to work in office and remotely according to our hybrid work environment; Must work out of the relevant US-based office on designated in-office days unless specific work-related travel is required.
- Ability to travel, as needed, expected to be 25% of the month.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired Skills/Experience:
- Account management / relationship management and service mindset with the ability to serve a portfolio of diverse customers through a range of products and services, based on need and fit.
- Experience with CRM systems (e.g., Salesforce); ability to track data (e.g., sources such as Power BI and HubSpot) independently to drive decisions.
At GMAC, we offer:
- Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more!)
- Generous Paid-time Off
- Holiday Leave
- Hybrid Work Environment
- Free parking
- Work for a mission-driven organization helping to develop the next generation of responsible leaders and change makers
- Opportunity to utilize your skills and professionally grow and develop
Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart. We work as a team and are committed to delivering high-quality products and services to work for a world where every talented person can benefit from the best business education for them.
FLSA Status:
Exempt
Report to:
Director, Market Development, AmericasGMAC’s value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants without regard to the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, disability, sex (including pregnancy, childbirth, and related medical conditions), marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus. GMAC may make accommodations or allow for exemption from this requirement for medical or religious reasons.
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