Marketing Strategy Associate

About the Role & Team

Disney Institute is the professional development and organizational advisory business within The Walt Disney Company. Rooted in business insights and standard processes from across the company, we deliver unique opportunities for the growth and development of individual professionals to cultural transformation for organizations in the areas of leadership, employee engagement and quality service.

The team sets marketing strategy through the development and implementation of B2B and B2C coordinated communication plans and activating account based marketing practices (ABM) while working closely with a broad list of partners including other Marketing and Sales teams, Public Relations, Operations, Finance and Corporate Alliances. All while implementing Disney storytelling to an outstanding business audience.

The Marketing Strategy Associate on the Disney Institute team will support the development of priority marketing initiatives to deliver business goals, guiding communication planning rooted in consumer insights, sound creative judgment and go-to-market innovative programs. This role will function in both the B2C and B2B spaces, providing continued trend supervising around the future of professional learning and development as passionate about the evolving “work experience”.

This is an excellent opportunity for someone looking to grow and develop their marketing strategy experience and advance their career in a dynamic and fast-paced environment. Critical to the role will be the skills to expertly partner and influence marketing subject areas and operational partners to deliver plans on strategy and on time. If this sounds like you, we encourage you to apply!

You will report to Sr. Manager, Marketing Strategy for Disney Institute.

What You Will Do

• Drive annual business results by supporting marketing programs that incorporate planning, critical thinking, analytics, and innovation
• Support Disney Institute growth through strong communication planning and brand management.
• Champion development of marketing plans by leading cross teams.
• Prepare reports, presentations and strategic feedback.
• Development of a variety of content from CRM to social media.
• Take an active role in Salesforce Marketing Cloud Account Engagement tool from planning to deployment and measurement.
• Work closely with Disney Institute sales to support the variety of executive audience prospect nurturing.
• Exhibit positive relationship skills that can effectively influence Marketing subject area teams in input, planning and creative decision-making to get results, cohesion and speed to market
• Serve as the hub for website communications, partnering with the Digital team, to enhance content that will increase performance.
• Leverage consumer insights, analyze and interpret data to recommend marketing and business opportunities.
• Support tactical planning and implementation, in partnership with PR, media, digital and creative teams, to achieve seamless execution of marketing communication plans.

Required Qualifications & Skills

• Critical thinking to succinctly frame up a verbal or written POV to influence leaders, partners and peers.
• Capacity to project manage a high-volume, fast-paced portfolio of tactical programs balancing strategies, details and budgets.
• Strong organizational and time management skills with the ability to prioritize tasks effectively.
• Strong partnership and influencing skills to develop productive partnerships in and out of Marketing and foster a collaborative and inclusive environment.
• Experience to write and craft marketing tactics including email and social content.
• Goal orientated and agile response to evolving business needs.
• Proactive and self-motivated with a willingness to learn and take on new challenges.
• Ability to adapt to changing priorities and work well under pressure.
• Proficiency in Microsoft Office Suite (Outlook, Power Point, Excel, Word)

Preferred Qualifications:

• 2+ years of consumer marketing experience
• Previous work experience in marketing strategy, professional development, business consultancy, B2B marketing strategy, advertising account manager, business/program manager.

Education

• Bachelor’s degree in Marketing, Business, Communications or equivalent.

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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