Sr Manager Starbucks Sales and Marketing

About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.
The Sr. Manager Sales and Marketing - Starbucks is responsible for managing strategic and marketing initiatives enabling our Starbucks licensee locations to reach their full potential in driving consumer experience via marketing and loyalty innovation, while enhancing our sales, performance, and profits. The Sr. Manager will drive customer centric Starbucks loyalty and marketing. Our Starbucks focus is to drive meaningful customer relations and experiences.

The Sr. Manager oversees all implementation of consumer centric marketing and loyalty solutions, to in increase consumer traffic, penetration, transaction, and consumer loyalty. This role is responsible for managing and driving the marketing and loyalty roadmap for the Starbucks business unit, in collaboration with multi-level stakeholders across the organization. The Sr Manager of Starbucks ensures we are building and maintaining innovative and effective customer experiences across all our Starbucks licensee locations. In addition to Marketing duties, this role will manage weekly and period communications and work with the Sr. Director of Starbucks to identify Sales and P/L opportunities, and partner to develop strategic practices to drive key KPIs in Sales and EBITDA. The Sr. Manager of Sales and Marketing will work cross-functionally to resolve complex day-to-day customer facing ecosystems in marketing and loyalty to ensure we meet our Starbucks roadmap goals.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

#bringyourflavor

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Main responsibilities
* Lead the scope, technical development, and optimization of marketing and loyalty workflow processes combined with retail operations to ensure one best way standardized programs.
* Serve as the subject matter expert in Starbucks to operate as a communication funnel marketing and loyalty solutions for our consumers.
* Use technology and data systems knowledge to identify, track, troubleshoot, resolve and/or escalate operational issues.
* Create and articulate a compelling operational and product roadmap, getting alignment from cross-functional team members and executives for their vision
* Track performance, identify improvement areas, and communicate with cross functional stakeholders and division leaders to troubleshoot issues and create solutions for a seamless customer and associate experiences with a consumer centric focus.
* Map out and understand the end-to-end customer marketing and loyalty journey and the associated metrics and KPIs for each stage; identifying any customer and associate friction points and finding ways to develop creative easily executable solutions.

* Utilizing the Boise FPA Team, own the Starbucks Period KPI report for national distribution to include Goals Targets and potential in DOH Inventory, GM, Supply Spend, Sales ID, CE results that is to be used to direct Ops into stores that can support beating YOY performance

* Lead communication efforts with the Boise Retail Operations Team to create and identify plans that support divisions where national communication, strategic change and approved tactic communication is needed

* Lead our weekly and period communication to division leadership teams; assemble, document and communicate weekly and period KPI results divisions on Sales, Projections, P/L, Customer Experience results

* Create, Update and Communicate to division leadership a period “Scorecard” that reports on Nationally identified KEY Metrics of the business; ID, GM, Profit / Projection, CE results

* Working with Starbucks leadership team and Category teams in Seattle, annually find strategic process improvements in Marketing, Distribution, Core Assortment, Customer and Barista Satisfaction that are measurable and drive Albertsons to be “Best in Class”

* Identify and measure COG opportunities with National Starbucks leads and develop with Starbucks a execution plan to influence and win changes on Shelf Life, Assortment, Pack size that impact waste

* Using data analysis by period result, create with Starbucks leadership teams new Auto Ship Tiers and geographic class tiers for Merchandise and Autoships and issue period reports that track Ship / Unit Sales Results and Profit for Division leadership teams

* Working with Merkle and Symphony, conduct meetings with Starbucks Marketing team a full review of the impact of spend, results of spend and total cost of spend in the digital space. Create a new path to push the spend efficiency

* Create and Lead period calls with division SM/ASM/Operations team with communication that creates focus on KEY KPIs, action steps needed to beat plan and the path to achieve results

* Each period via one on one calls, build relationship with each division on Best Practices, Projections, GM and Opportunities culled from KPI analysis and leverage Starbucks national NAEs to support action steps if RD and DM support is needed

* Create a top to bottom analysis of 2X annual COG changes from Starbucks to Line 5, and identify actionable steps for “Retail Optimization” to close gaps, communicating your analysis and plan to division leadership
* Identify gap areas, set Branded Concepts excellence targets, and ensure that all relevant SLAs are in place.
* Assist in marketing and loyalty P&L management and budget forecast, optimizing expenses and ROI.
* Develop and manage a comprehensive integrations loyalty and marketing roadmap and identify areas for enhancements
* Collaborate with the Sr Director of Branded Concepts on Weekly / Period Communications centered around communications that drive Period Results, Period Launches and Best Practices that create sustainable EBITDA results
* Collaborate, coach and mentor Sales Manager team that executes retail operations, marketing and loyalty product and promotional effectiveness and everyday differentiated and national and local strategies.
* Effectively communicate marketing and loyalty solutions and issues and project scope with backstage and retail partnership teams
* Ensure marketing and loyalty are executed flawlessly by the team.
* Support the division with strategic and tactical execution of company/divisional marketing plans including all Branded Concept marketing and loyalty programs.
* Partner with division merchandising to ensure marketing campaigns and offerings are tailored to meet local needs and properly reflect the appropriate demographics.
* Work with division leadership on delivering against all corporately planned capital expenditure projects related to marketing and loyalty.
* Ensure best practices are documented, shared across divisions for increasing consumer loyalty, consumer basket, sales, improving shrink, and running efficient marketing and loyalty programs while teaching and training, as necessary.
* Develop business cases as needed for new strategic initiatives that deliver revenue growth and/or client-centric experiences, securing buy-in from division and regional leadership team stakeholders.
* Prepare, analyze, and distribute reports to support business needs. Identify opportunities to improve or expand reports to make them more actionable.

The salary range is $105,000.00 to $ 137.500.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

What we are searching for

Skills, Knowledge & Experience:
Education Level: Bachelor's Degree preferred or equivalent work experience.

Experience Level:
3 - 5+ years retail Starbucks and or Food experience including perishable products and programs.
3+ years of Sr. Sales Manager experience with a large-scale retailer, preferred.
Proven leadership and influencing skills
3 - 5+ years retail operations, marketing, and finance experience.
Bachelor's degree, recommended.
Master's degree in a relevant field or MBA, a plus

Skills and Experiences :
* Demonstrated success record in collaborating with multiple functional areas to achieve overall company goals.
* Strong analytical skills - Analytical thinker with strong attention to detail
* Database knowledge - Basic working knowledge of SQL, BI tools, Query and Excel, Word and PowerPoint; Snowflake to combine, aggregate, and extract data.
* Confident working with and analyzing data, ensuring integrity is maintained in the transition between raw files and a database.
* Knowledge of Power BI, and Microsoft Excel for reporting, data manipulation, and analysis
* Excellent organization, communication, and presentation skills
* Identify opportunities directly from data analysis.
* Self-motivated, flexible, and able to work autonomously.
* Understanding of emerging trends and customers
* Understanding of Digital, drive optimization of digital marketing campaigns and customer journeys
* Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization, including executives.
* Proven ability to manage multiple projects while paying strict attention to detail.
* Excellent listening, negotiation, and presentation skills
* Excellent verbal and written communication skills
* Creative thinker, proposal of new marketing ideas and promotional activities
* Understanding of loyalty program marketing (J4U)
* Integrate Loyalty programs into national marketing programs in partnership with the marketing team. Leverage national events to drive program enrollment, engagement and grow sales.
* Demonstrated ability to plan, track, measure the sales impact and ROI of all tactics, in partnership with Finance, Marketing, and Starbucks Partners to ensure productive spend.
* Foster positive and inclusive working environment.
* Proven ability to influence
* Experienced with successfully leading large-scale projects across multiple retail locations.
* Ability to apply strategic and analytic thinking to develop best practice retail programs.
* Strong knowledge of marketing programs, advertising, impacting customer demand, sales, and financial results.
* Proven leadership and ability to lead by influencing others both formally and informally.
* Ability to create an environment that fosters learning, teaching, growth, risk-taking, and innovation.
* Balances the needs of multiple stakeholders while maintaining strong executive level division relationships.
* Track record of creating innovative solutions that is differentiated and value-added for the customer.
* Highly self-motivated, assumes personal accountability for results and performance.
* Demonstrated track record as proactive trusted advisor/leader in an organization, particularly around strategic issues to drive results.
* Advanced knowledge of financial modeling and forecasting based data metrics and findings.
* Solid knowledge and understanding of the drivers of sales and marketing plans and their impact on profit, revenue, and volume.
* Proven ability to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way.
* Ability to implement innovative plans in reaction to a range of business and consumer challenges and to sell these programs at the division level.
* Ability to track and monitor results from multiple on-going marketing, loyalty, and merchandising plans across the divisions.
* Ability to ask strategic and tactical questions leading to identification of root causes of problems; communication skills to motivate others to take action to address root causes and create solutions.
* Strong skills in researching multiple data bases/sources around products to develop cases to educate retail management that will lead to actions.
* Proven experience effectively managing large-scale projects, resources and budgets
* Knowledge of multiple functional areas such as Branded Concept Product Management, development of deep and lasting customer centric food experiences/relationships, Associate Training using technology and micro-course training, Finance and Marketing.

TRAVEL REQUIREMENTS: Company-wide, 20% or more

PHYSICAL ENVIRONMENT:
The following attempts to communicate the traditional physical demands associated with this position: **
Seldom: 1-2 hours, Occasional: 3-4 hours, Frequent: 5-6 hours, Continuous: 7+ hours (Based on an 8-hour workday.)
* Squat/Kneel: Seldom
* Bend/Stoop: Seldom
* Lift/Carry: Seldom
* Push/Pull: Seldom
* Twist/Turn: Occasional
* Grip/Grasp: Occasional
* Reach: Frequent
* Stand/Walk: Occasional

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

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