Director of Sales & Marketing (Falls Church, Virginia)

About Estes Rockets:
Estes Rockets has been a pioneer in model rocketry for over 65 years, inspiring creativity, STEM education, and the joy of exploration. We are looking for a dynamic Director of Sales & Marketing to lead our efforts in growing our market presence and driving revenue through innovative strategies, partnerships, and customer engagement.

Position Summary:
The Director of Sales & Marketing will oversee the development and execution of comprehensive sales and marketing strategies to expand market share, increase brand visibility, and drive revenue growth. This individual will collaborate with cross-functional teams, lead a high-performing sales and marketing team, and cultivate relationships with key stakeholders.

Key Responsibilities:
Strategic Leadership:

• Develop and implement a cohesive sales and marketing strategy aligned with the company’s mission and growth objectives.
• Analyze market trends, consumer behaviors, and competitor activities to identify growth opportunities.
• Collaborate with the leadership team to establish sales targets and marketing goals.

Sales Management:

• Drive sales growth through retail partnerships, e-commerce, and direct-to-consumer channels.
• Build and maintain relationships with distributors, retailers, and key accounts.
• Lead the sales team to achieve quarterly and annual revenue targets.

Marketing Oversight:

• Oversee branding, advertising, digital marketing, and public relations campaigns.
• Design and execute marketing programs to promote product launches, STEM education initiatives, and community engagement.
• Enhance Estes Rockets’ online presence, leveraging social media, SEO, and content marketing.

Team Leadership:

• Recruit, mentor, and manage a high-performing sales and marketing team.
• Foster a culture of innovation, accountability, and collaboration.
• Conduct regular performance reviews and provide constructive feedback.

Data-Driven Decision Making:

• Monitor key performance indicators (KPIs) for sales and marketing activities.
• Use data analytics to assess campaign effectiveness and refine strategies.
• Report on progress to the executive leadership team.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 7+ years of experience in sales and marketing leadership roles, preferably in consumer goods or hobby industries.
• Proven track record of driving sales growth and executing successful marketing campaigns.
• Strong understanding of e-commerce, digital marketing, and retail distribution channels.
• Exceptional leadership, communication, and interpersonal skills.
• Passion for STEM education and/or hobbies like model rocketry is a plus.

What We Offer:

• Competitive salary and performance-based bonuses: $100,000- $130,000/year
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional growth and development.
• A collaborative and inspiring work environment.

Estes Rockets is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Ujc7mtwgOH