Media Planner

Job Summary
The Media Planner is responsible for building and executing integrated media plans. The Media Planner must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home. Embracing change and learning is critical for this position as the media landscape continues to evolve and client businesses may require fast decision making.

Responsibilities

• Develop and execute effective media plans across all paid channels to support client goals and objectives
• Proactively seek, develop and collaborate on new and innovative media solutions
• Leverage buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy
• Prepare and present recommendations internally and to clients
• Provide new ideas to contribute to growth of both client and agency’s business
• Ensure all media plans are executed among the buying teams to the highest level while adhering to established media budgets and timelines
• Troubleshoot with media buyers and accounting to resolve any media billing issues
• Accountable for media budget tracking and ensuring it is reconciled on a monthly basis
• Work in an integrated way with other disciplines, including account management, business and consumer insights, and operations
• Collaborate with team to stay current on industry trends and media opportunities
• Travel to meetings with client or reps as necessary
• Team Communication
  • Embrace One Team mentality, easily adjusting to personality styles of diverse team members
  • Confidently handle difficult situations, promoting positive results while encouraging team members to do the same
  • Contribute to communication & sharing across all teams, building credibility among internal and external partners
  • Attend weekly staff meeting, contribute to communication & sharing with team
• General Duties

• Actively participate in media training and retain expert knowledge and understanding
• Foster a positive attitude among fellow agency associates
• Manage all projects on time and on budget
• Adhere to all company policies and demonstrate a commitment to company values
• Know and follow internal processes – able to teach others the processes and identify and lead opportunities to improve internal processes
• Detail oriented with the ability to prioritize, plan and organize daily tasks. Must be comfortable operating in a fast-paced environment
• Mentor and develop junior media planners
• Assist with other agency projects, as requested
• Uphold our agency values: Humanity. Diversity. Integrity. Tenacity. Curiosity.

Qualifications

• 1-3 years of related media planning experience
• Bachelor’s Degree or equivalent experience
• Prior experience in broadcast planning
• Strong mathematical and analytical skills
• Solid grasp of media landscape, understanding of how paid, owned and earned media intersect and the ability to identify when to engage certain media channels to support client’s goals and objectives
• High technical aptitude for learning and working within desktop and web-based buying applications (Microsoft Office, Mediatools, and Mediaocean)

Special Position Requirements

• Travel to client meetings and events in the marketplace

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.