Key Account Manager

About Kerry

About the role

Reporting to the Director of Sales Canada, you will be responsible for the management of existing National and Regional Key Accounts, distributors and brokers and strategic development of generating new business within Pharmacy and Grocery. The role of KAM is to translate company objectives into the customer planning process through Category Reviews, Trade Marketing programs, Distribution Optimization and Merchandising initiatives with the goal of achieving company sales targets.

The Key Account Manager will be integral part of the Canadian Sales team. You will be the key contact to some of most important retailers and brokers. You will be analytically strong to uncover business opportunities and gaps through analysis of POS and internal reports as well as build a strong 18 month forecast for your accounts. A strong relationship builder, managing the customer demands and growth opportunities. You will be a strong contributor to the Canadian sales, and a strong leader on your business.

Key responsibilities

Develop a sales strategy to achieve organizational sales goals with assigned customers, including but not limited to Natural, Drug and Grocery channel and strategic distributors and brokers.

Represent Bio K+ brand in front of retailers, active management of retailer/brand relationship.

Frequently monitor the achievement of sales performances by key account banners and make course corrections where required aligned with trade spend parameters.

Build strong working relationships with cross-functional departments to maximize business opportunities, including Marketing, Supply Chain, Finance and Customer Service.

Develop and deliver fact-based sales presentations using category and market data, account practices, and promotional strategies to produce executable programs that drive sales.

Develop an engagement strategy with Retailers so that Bio-K+ participates in the retailer’s Joint Business Planning process including Promotional Reviews, Line Reviews, Assortment Planning, etc.

Conduct detailed analyses of business trends, competitive activity, promotional performance, and other key performance measures to identify incremental sales opportunities.

Ability to seek and develop new business opportunities within Bio-K+ strategy, and the business acumen to determine optimal "go-to-market" strategy.

Ability to forecast sales revenue, trade spend management, promotional spending, and new business opportunities during budgeting process.

Develop and maintain relationships at all levels within the customer. Cultivate effective business relationships with executive decision makers.

Work with other Key Account Managers to share and develop best practices.

Attend some weekend and evening Trade Shows while demonstrating a positive and professional image for Bio-K+

All other related and necessary tasks.

Qualifications and skills

Education & Experience :

• Bachelor’s degree in business administration or equivalent

• 5+ years of KAM CPG experience required, preferably in Food & Beverage, OTC, Supplements

• Experience with either Natural, Drug or Grocery Channel Key Retailers is a must.

• Experience working with national retailers like LCL/SDM, Sobeys, Wholefoods, Costco is preferred.

• Reside in GTA.

Knowledge, Skills, and Abilities:

• Use strong analytical skills to develop fact based selling solutions.

• Thorough understanding of assigned trade channels.

• Knowledge of Salesforce will be preferable.

• Comfortable in a fast-paced, growing company and able to adapt to change quickly.

• Exceptional presentation building and communication skills.

• Strong experience in business development and negotiation skills in a customer centric organization

• Demonstrated ability to manage multiple projects with tight deadlines in a fast-paced environment.

• Strong problem-solving skills, understanding and dissecting complex business cases is required.

• Ability to "bootstrap" the business forward

• Ability to successfully work in an entrepreneurial business environment.

• High level of initiative with the ability to self-motivate and effectively prioritize.

• Strong computer skills and proficiency with MS applications (Word, Excel, PPT), CRM, enterprise-wide software