Job Description
The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
As a National Sales Manager, you will be responsible for driving sales and revenue, increased distribution growth within the retail and sales channels, merchandising, consumer and retailer education, distributor support, increasing gross margins, and assisting with the design and implementation of promotion, marketing, and display programs.
Responsibilities
- Drive sales, distribution, and revenue within Canada
- Onboard new Distributors and accounts
- Increase door count, sales, and velocity of S&B products in Canada
- Identify and pursue new points of distribution for S&B portfolio growth (new target doors or LPs)
- Lead effective collaboration and engagement with local distributor sales forces to drive sales volume, revenue, and increase market penetration in defined territories/geographies
- Support local distributors with trainings, development, and S&B retail integration
- Build relationships and rapport with accounts and be the face of the S&B brand in Canada
- Support local Brick & Mortar/Canna Retail doors with trainings, POS, swag, and merchandising support
- Introduce sales/promotions, merchandising materials, POS, and displays to accounts
- Analyze the performance and ROI from promotions, marketing initiatives, and display programs
- Support the development of a Canada-specific market & channel strategy, leveraging the strengths of each channel to grow sales velocities, trial, and education. i.e., Head Shop, Distributor, Dispensary/Canna Retail, Medical
- Drive the S&B medical business to ensure revenue growth
- Identify and execute in-market sponsorships, events, or trade shows that will help drive consumer awareness, trial, and S&B sales
- Oversee activations with Distributor and S&B partners
- Provide local market insights and best practices. Provide monthly sales recap
- Drive social media presence sourcing and working with local influencers
- Regular submission and tracking of day-to-day activities in designated platform
- Attend and participate in regular weekly video calls with S&B company personnel
- Responsible for managing and maximizing activation and T&E budgets allocated for the market, submitting regular expense and weekly recap reports
- Manage informational requests and key takeaways for management reporting
- Travel within the assigned market for account visits, events, and trade shows to grow sales and revenue
- Manage budgets, tactical resources, and tools to maximize ROI throughout the year
- Other duties as assigned
Experience
- Minimum of 5-10 years of outside sales experience
- Distributor management experience
- The ability to forecast sales and revenue goals
- The ability to set clear priorities and goals in order to achieve our revenue targets
- The ability to build and maintain relationships and rapport with current customers and distribution partners
- The ability to budget effectively and provide financial reporting
- The ability to analyze and monitor sales performance in order to determine areas to improve
Other Details
This is a full-time remote position based out of Ontario, Canada.
We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.
We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.
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