Director of Sales

Are you a strategic, results-driven sales leader with a passion for mountain resorts and proven experience in remote team leadership? Sun Peaks Grand is seeking an experienced Director of Sales to lead and elevate our sales efforts across accommodations and event venues. This critical role focuses on driving occupancy and revenue growth through innovative, tailored sales strategies, solidifying Sun Peaks Grand as a premier, year-round destination.

As Director of Sales, you will oversee sales operations across crucial segments in this hybrid role, including transient, group, SMERF, tour, and weddings/events. Collaborating closely with Marketing and resort leadership, you’ll develop and execute impactful, data-driven sales initiatives to achieve ambitious revenue and occupancy goals. You’ll lead a high-performing, remote sales team, leveraging your expertise in hotel sales systems—especially Opera—while aligning with Sun Peaks Grand’s values and vision. This role offers a unique opportunity to make a lasting impact in a dynamic and inspiring mountain resort setting. Apply today to elevate your career in a stunning slopeside mountain hotel.

Compensation Information: $90,000 base salary with a performance incentive plan

Physical Requirement:light

Accountabilities:

• Sales Strategy & Revenue Generation: Lead targeted sales strategies for all market segments to meet revenue and occupancy goals, focusing on securing high-value, multi-day bookings.
• Market Analysis & System Expertise: Use Opera and other systems to manage bookings, track trends, and analyze data, optimizing sales processes to drive revenue growth.
• Remote Team Leadership: Inspire, manage, and support a remote sales team, fostering engagement, collaboration, and accountability through strong virtual leadership.
• Client Relationship Management: Cultivate lasting relationships with corporate clients, special event planners, and tour operators, positioning Sun Peaks Grand as a top choice for extended stays and unique events.
• Sales Performance Analysis & Reporting: Track and report on key performance metrics, using data insights to refine strategies and maintain alignment with financial goals.
• Cross-functional collaboration: Partner with Marketing and senior leadership to create campaigns that maximize visibility and drive bookings for Sun Peaks Grand’s offerings.
• Community & Industry Engagement: Act as an event brand ambassador, supporting Sun Peaks Grand’s commitment to community and sustainability.

Ideal Candidate:

• Bachelor’s degree in Hospitality, Business, Marketing, or related field; advanced degree preferred.
• 7+ years of sales experience in luxury hotels or resorts, including 3+ years in a remote leadership role.
• Expertise in Opera and other hotel systems, with a strong background in data-driven revenue management.
• Proven success across multiple sales segments, especially corporate events, weddings, and extended stays.
• Skilled in remote team leadership with a collaborative and motivational style.
• Strong analytical abilities with a focus on metrics-driven decision-making.
• Commitment to sustainability and community engagement in hospitality.

Why join us?

The Sun Peaks Grand Hotel and Accommodations are located within Canada’s second-largest ski area dedicated to becoming a year round destination and providing the finest resort experience to our guests.

Our people are at the heart of what we do, making a difference to our guests and our workplace every single day. That’s why we invest in the employee experience; to ensure everyone can be at their best and live our values.

No matter who you are, or your career journey to date, once you join the team at Sun Peaks, you’ll get to feel part of our special community right away. You and your wellbeing matter to us; you’ll have plenty of opportunities to grow and learn, as well as enjoy everything our beautiful mountain resort has to offer.

In return, we expect you to be passionate about working together to create special memories for our guests, while taking care of our precious environment for others to enjoy into the future.

The perks and benefits you’ll get to enjoy:

• Winter/Summer Season Lift, Trail and Golf passes
• Initial entitlement to three weeks of paid vacation
• Benefits plan and additional wellness components, including Health Spending Account and EFAP
• Participation in our RRSP and matching DPSP programs
• Company supported training and professional development opportunities
• Dining discounts within our hotel & Resort-owned outlets
• Retail discounts in our Resort-owned outlets
• Friends and family hotel rates at Sun Peaks Grand Hotel
• Reciprocal programs with partnering ski areas & hotels
• Eligibility for our ‘Pay for Performance’ incentive bonus program (after qualifying period), awarded to top performers

We are an equal opportunity employer, committed to building a diverse and inclusive culture, and encourage applications from all qualified individuals.

We acknowledge that we live, work, and play on the traditional territory of the Secwépemc People.