Senior Customer Marketing Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Summary of This Role
Responsible for building and executing marketing programs that enhance our customers’ experiences and drive growth for our business. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Collaborate with account management, operations, customer success, product and other relevant teams across B2B Solutions to plan and execute day-to-day marketing activities that increase renewals, referrals, and cross-sell and upsell opportunities. Improve customer experiences through targeted and tailored communications and community building. Define, develop, and manage customer reference, advocacy, and loyalty programs.

What Part Will You Play?

• Creates and executes a comprehensive revenue strategy to drive growth within our existing customer base, focusing on referral, upsell and account expansion opportunities. Fully accountable for financial aspects of customer marketing function, and owns and manages budgets.

• Builds project plans, deliverables, and dependency plans. Ensures appropriate communication and collaboration with key stakeholders from planning through results across all customer marketing programs.

• Leads as marketing advocate, communications consultant, and/or liaison for various B2B Solutions functions. Advises leaders in those units on specific communications issues and strategic growth initiatives, and coordinates appropriate marketing resources.

• Collaborates with various teams across the business to segment customers based on usage data, behavioral insights, enterprise and customer personas, and account potential to develop targeted expansion initiatives.

• Identifies and engages key customers to act as a marketing channel through case studies, testimonials, speaking opportunities, etc. Defines, develops and manages customer reference and advocacy campaigns that enable our company to lead with success and value.

• Leads and oversees collaboration with various teams across the business to build and execute on customer engagement and communication programs, such as in-person and virtual events, workshops, onboarding and ongoing nurture campaigns.

• Leads the development of product promotion and launch strategies to existing customers.

• Works with B2B Solutions marketing team and other subject matter experts to ensure on-brand, best-in-class content, tailored to appropriate customers and customer needs. Use various marketing channels and automation tools to effectively reach customers and optimize engagement.

• Researches and develops an iterative testing strategy to gain insights and improve our customers’ experiences.

• Develops, monitors, and oversees return on investment (ROI) for customer marketing projects within the specific goals of building and delivering campaigns. Monitors and compares investment to ROI and adjusts strategy as needed.

• Maintains up-to-date knowledge of customer lifecycle marketing trends, best practices, and technologies to identify new opportunities.

What Are We Looking For in This Role?

Minimum Qualifications

• Bachelor's Degree

• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree

• Typically Minimum 10+ Years Relevant Exp
  

Preferred Qualifications

• Prefer experience of managing marketing service or marketing agency activities. Prefer sales force and email automation experience. Prefer payments industry experience.

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.

• Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.

• Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.

• Marketing production execution - Broad marketing services and/or print/production

• Communication skills - Including communication with internal or external audiences

This position is eligible to be considered for remote hiring anywhere in the USA

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Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.