Sales Manager (Maternity Leave - 18 month)

JOB SUMMARY

The Sales Manager is responsible for managing and achieving the top line sales, generate controllable transient segments and group business sales for overall revenue generation. The successful candidate will solicit new business and achieve revenue goals established for the hotel. In addition, will implement sales and marketing strategies which facilitate achievement of budget objectives, profitability and return on investment, through building strong business relationships and using effective negotiations and sales practices.

DUTIES AND RESPONSIBILITIES

• Assists the Director of Sales & Marketing in the development and implementation of the hotel Sales Plan
• Represents the hotel to individuals, groups and corporations in order to ensure repeat business and gain new business
• Proactively researches and solicits new and repeat account opportunities through the use of prospecting techniques such as outside sales calls (pre-qualified and cold calls), telephone, websites, databases, trade shows, feeder market sales trips and other new business lead opportunities
• Conducts property site tours and entertains clients in-house or off-site
• Represents the hotel to the local community
• Works with Operations and Sales & Marketing teams to ensure the appropriate hotel implementation of special promotions and sales initiatives
• Maintains a close liaison with other Hotel Managers/Sales Teams in order to ensure maximum impact from regional sales and marketing efforts
• Supports the service personnel in any way possible to enhance guest experience and satisfaction
• Meets and exceeds personal sales room night revenue goals: monthly, quarterly and yearly
• Utilizes Opera property management system
• Promptly sends proposals, contracts and other correspondence
• Accurately confirms all bookings, quotes and negotiated rates with adhering to hotel rate structure, credit policies and general hotel policies and procedures
• Maintains up-to-date and accurate client files, databases and tracking systems
• Stays familiar with industry trends via appropriate publications/trade memberships
• Involved in the creation and implementation of marketing and social media strategies
• Follows up on leads in a timely and professional manner within the respective territory both by telephone and by digital correspondence
• Fully qualifies each piece of business to understand the overall potential of the booking
• Responsible for full market knowledge as it relates to the strengths and weaknesses of top competitors and industry trends
• Develops and maintains positive relations with all guests, vendors, colleagues and brand sales offices while portraying a professional image at all times
• Prepares weekly sales reports and attends weekly departmental and staff meetings
• Follows up on Groups to ensure customer satisfaction
• Other duties as assigned by the Director of Sales & Marketing

MINIMUM QUALIFICATIONS AND SKILLS

• A minimum 3 years of hotel sales experience, preferably with corporate and group market experience
• A proven track record in cultivating business relationships and strong prospecting skills
• Strong negotiations, presentation, influencing skills and decision-making capabilities
• Experience in hotel industry with knowledge of competitive markets considered definite asset
• Ability to identify markets, develop sales/marketing strategies to penetrate markets in line with company business plan
• Possesses excellent organizational, time management, communication and interpersonal skills
• Proactive sales approach, assertive, fast-paced, results oriented and driven to succeed
• Must be able to travel and may be required to work evenings and weekends as required
• Demonstrates strong leadership, team, communication and coaching skills
• Knowledge of Microsoft Office applications, Word, Excel and Power Point is essential
• High degree of professionalism and dedication